Essay on Muhammad and The Foundation of Islam - 1054 Words

Muhammad and The Foundation of Islam Works Cited Not Included As a religion, Islam is based on the teachings of Muhammad, embodying a sound belief in one God (Allah). Islam is an Arabic word meaning submission, surrender, and obedience (Maududi, 1). It also stands for peace. Its followers are known as Muslims or Moslems. Islam emerged in Arabia, specifically in the city of Mecca, in the seventh century C.E. (Matthews, 386). With the evolution of Islam in Mecca, Mecca is known as the center of Islam. Islam is the youngest of the major world religions with the exception of Sikhism, which is a derivative of Hindu and Muslim beliefs that appeared in India. Islam is a universal religion of monotheism. The goal of Islam is to†¦show more content†¦Khadija was fifteen years older than Muhammad. Muhammad accepted work from Khadija and had led a few caravans for her. Credit should be given to Khadija for Muhammad’s success with Islam because it was her wealth that enabled him to spend a significant amount of time in religious m editation and isolation. Even though she was some years older than her twenty-five-year-old employee and had been married twice, she asked him to marry her (Phipps, 35). The Quran or Koran is the sacred text of Islam, believed to contain the revelations made by Allah to Muhammad. All Muslims study the Quran. The Quran is the final evidence of the Divine origin of the Prophet’s mission (Phipps, 9). The holy Quran is a collection of the divinely inspired utterances and discourses (Ahmed, 16). It is composed of some 300 pages which are divided into 114 Surahs (chapters). The general tone of the holy Quran is sombre and meditative. It is a dialogue between God and humanity. At the core is a moral earnestness (Ahmed, 16). The Quran also teaches that humanity is created by God and therefore God understands its weaknesses and in Allah humans find the source of peace. Islam’s appeal lay – and – lies in the simplicity: one God, one Book, one Prophet (Ahmed, 17). Islam is a religion of balance, equilibrium, and compassion. The Islamic virtues are courage, generosity, cleanliness, and piety: and in his life the Prophet exemplifies them (Ahmed, 17). The Kaaba or CaabaShow MoreRelatedIs The Heart Of Islam?983 Words   |  4 PagesWhat, in your opinion, is the heart of Islam? The heart of Islam is The One True God. The concept of one God is the basis on which the entire religion of Islam revolves around. This concept is the foundation upon with the religion of Islam is built. In fact, the actual definition of Islam means submission; submission to their one true God. Islam followers are called Muslim and the definition of Muslim means one who surrenders or submits to the will of God. Based on these definitions alone, itRead MoreFive Pillars Of Islam And Islam1119 Words   |  5 PagesFive Pillars of Islam All great things are built on a solid and strong foundation. The religion of Islam is no different. The foundation on which Islam was built is known as The Five Pillars of Islam. These are the essential duties that are required of all Muslims. The pillars are the shahadah (declaration of faith), salah (establishment of the five ritual prayers), zakah (almsgiving), sawm (fasting the month of Ramadan), and hajj (pilgrimage to the holy city of Mecca). These five pillars are inRead MoreDifferences Between Christianity And Islam1444 Words   |  6 Pagesbeliefs they hold. Christianity and Islam are two religious traditions dominating the world, accounting for over 55% of the population (â€Å"Common Word†). While they greatly differ, the two have undeniable similarities that offer a common ground for the two traditions to unite. It is necessary for these two traditions to coexist and strive for peace so that the majority of the world’s population can live in harmony. The h istory, practices, and sacred texts of Islam and Christianity yield traditions withRead More Thomas W. Lippmans Understanding Islam Essay1224 Words   |  5 PagesThomas W. Lippmans Understanding Islam Thomas W. Lippman gives an introduction to the Muslim world in the book Understanding Islam. He has traveled throughout the Islamic world as Washington Post bureau chief for the Middle East, and as a correspondent in Indochina. This gave him, in his own words, sharp insight into the complexities of that turbulent region. However, the purpose of the book is not to produce a critical or controversial interpretation of Islamic scripture. It is insteadRead MoreMetaphysics Of Muhammad Iqbal1474 Words   |  6 Pagesthis study entitled Metaphysical Thought of Muhammad Iqbal and His College in Reconstructing Character at Institution of Education, (Case Study at Educational Foundation Prof. Dr. H. Kadirun Yahya) In this study the author limits within the conceptual scope, the view of Muhammad Iqbal in metaphysics. Also, the factor, background, and view of Muhammad Iqbal in metaphysic scholars on correlation reconstruct character at educational institution Foundation of Prof. Dr. H. Kadirun Yahya. The authors areRead MoreThe History Of Islam And Islam1247 Words   |  5 PagesThe History of Islam Islam is a religion that was founded in 622 C.E. Its origin is traced to the Arabian Peninsula, and currently has an estimated 1.5 billion followers’ worldwide. The sacred texts that are associated with Islam is the Qur’an and Allah is the Deity they pay homage to. Muslims believe that there is only one true God and several time per day, they stop everything to participate in prayer rituals. The region, in which Islam was founded, was a melting pot of religious beliefs. ThereRead MoreThe Rise Of Islam By Matthew Gordon954 Words   |  4 PagesGordon’s book, â€Å"The Rise of Islam†. Throughout the course of history, many religions have had a profound effect on western civilization. During the early 5th century a religion arose that had an extremely important impact on western civilization. The Arabic prophet Muhammad founded the religion known today as Islam. Violence, diplomacy, Arabic tradition, and public law played a vital role in the rise and conques t of Islam. These four key elements that fostered the rise of Islam helped establish one ofRead MoreThe Life Of Prophet Muhammad1045 Words   |  5 PagesAmine Lehachi Islamic History 1100 Mrs. Jorati September 20th, 2015 The Life of Prophet Muhammad The Prophet Muhammad (PBUH-Peace be upon him) is the messenger of God in Islam. He was born in the city of Makkah (Mecca) in the Arabian Peninsula around 570 CE. Many historians believe he became an orphan at a very early age. The Arabian Peninsula at the time had no law or order; people were described as savages for their ill customs and traditions. People of Arabia worshipped idols and ancientRead MoreThe Five Pillars Of Islam1439 Words   |  6 Pagestheir faith through practicing the Arkan al-Islam - the Five Pillars of Islam. It is the foundation for Muslim faith as evident by Muhammads statement of ‘Islam is built upon five [pillars]’ recorded in the Hadith 3. This entails the declaration of faith (Shahadah), the five daily prayers (Salat), almsgiving (Zakat), fasting during the month of Ramadan (Sawm) and the Hajj pilgrimage. The Shahada translated as ‘testimony’ is the first pillar of Islam that involves reciting the testimony of faithRead MoreThe Historical Origin Of Islam973 Words   |  4 PagesIn order to fully understand the religion of Islam you must start at the very beginning, way back to the time before Muhammad, to understand who the Muslim people were before they were Muslims. The origin of Islam begins over a few million years ago and ends with the death of Muhamad. The historical origin of Islam is important because it illustrates the depth from which the Muslim people have emerged from throughout history. As the reader will find out, the Muslim people sacrificed much in order

Analysis Of Frederick Douglass Narrative - 1597 Words

Frederick Douglass’ Narrative serves as an influential text which provides detailed examples of how slavery allowed a country and a government to justify the brutal dehumanization and oppression of an entire race of people. Using personal experience, Douglass explains how the slave institution not only dehumanized himself, but also how the process affected other slaves and the slaveowners as well. Douglass relies on a strong imagery relating back to animals to show this dehumanization process, which the essay will be discussion and critically analysing the effectiveness of using imagery to present his arguments. Douglass begins by stating how dehumanization begins from birth. It is rare for a slave to know precisely when they were born,†¦show more content†¦In fact, Douglass discusses about when he was first offered a pair of trouser from his mistress, and how he eagerly scrubbed away at the mange and dead skin on his feet and knees for three days in hope of the precious reward. The fact that something as simple as trouser was considered to be a high reward and luxury by slaves shows a level of dehumanization, as clothes were a normal commodity for white people. By using the word â€Å"mange†, it likens Douglass to a stray dog, who by scrubbing away at his skin hopes to become suitable for a good home. Children would also be fed â€Å"mush†, which was boiled, coarse corn meal, which they would eat off the floor with whatever they could use. At night, children and adults alike would be expected to sleep on the floor together, and Douglass laments how his feet were cra cked from exposure to frost during the night. Throughout his reflection of his childhood, Douglass refers to how the children were regularly referred to as â€Å"pigs†, and how their were forced to mimic the behaviour of pigs due to how they were treat by their owners. The children are forced to fight in order to gain the most food, or to have clothing, which instates a mindset of individuality early on in their lives: only the toughest will survive. This individualistic mindset is dangerous, as it further prevents slaves from forming bonds in fear that they will lose precious resources, including favour with their master. By showing humanity,Show MoreRelatedAnalysis Of Narrative Of The Life Of Frederick Douglass1450 Words   |  6 PagesReid Champlin Mrs. Stack AP English, Period 7 14 August 2015 In His Own Words: Analysis of The Narrative of the Life of Frederick Douglass They say that one can never fully understand a situation until he/she is put into that scenario themselves. Too often, history is written by those who have only read and researched the issues, remaining distant and objective to get all the facts straight. While there is honor in this approach, one cannot experience the horror of war, the thrill of victory, orRead MoreFrederick Douglass Narrative Analysis1333 Words   |  6 PagesThroughout his Narrative, Frederick Douglass exposes his belief that freedom from slavery comes through a combination of knowledge and self-agency, and through his personal experience, delineates a model for abolitionism. Although his Narrative does represent an autobiography, Douglass has a higher purpose in mind beyond simple recollection; Douglass wants to convert people to the cause of abolitionism and illuminate what it truly means to join the cause, through exposition of his own life and experiencesRead MoreAnalysis Of The Narrative, By Frederick Doug lass1182 Words   |  5 Pages Significant Event #1 Frederick Douglass, the author and narrator of the Narrative, is a powerful speaker for the abolitionist movement. His story is about the road from slavery to freedom, and along this road he faced many challenges and had many realizations. One of the first epiphanies he had was when he realized what slavery really was. Born on a slave on Colonel Lloyd’s planation, he witnessed the worst kinds of suffering. For example, he saw his Aunt Hester get beaten on multiple occasionsRead MoreAn Analysis Of Frederick Douglass s The Narrative Of The Life Of Frederick Essay1284 Words   |  6 PagesSolomoneAfro 3597 WEssay ATuesday October 18, 2016The Contradicting Nature of Christianity and the Institution of Slavery A Thematic Analysis of Frederick Douglass s NarrativeChristianity quite often, especially when associated to the system of slavery becomes even more of a contentious issue than it already is. In The Narrative of the Life of Frederick Douglass, Frederick Douglass present s the theme of perversion of Christianity by slaveholders as a way to bring out the contradiction that lie deep withinRead MoreNarrative Analysis Of Frederick Douglass s Narrative1214 Words   |  5 Pageshappiness shown in Narrative by Frederick Douglass Being taken away from your home and family can be one of the hardest things anyone can go through. Having their identities completely taken away and begin to endure a long hard journey of survival were things blacks had to go through in the 1800’s. Narrative by Frederick Douglass is an 1845 memoir that perfectly shows the struggles of a young black man’s journey to survival after being forced into the life of slavery. Frederick Douglass describes theRead MoreAnalysis Of A Slave Narrative By Frederick Douglass1646 Words   |  7 PagesWithin a slave narrative, the identity of the writer greatly affects the perspective of the story and the message that the author wishes to convey. For a narrative of this nature, to send its meaning directly and efficiently it must be able to illustrate the individual struggle of the writer as well as create a clear line between what it means to be a slave and what it means to be free. These identities of the author not only conflict with the image of self but also help to illuminate the strugglesRead MoreNarrative Of The Life Of Frederick Douglass Analysis876 Words   |  4 Pages Although many people think they know the brutality about slavery, not many people truly understand the hardships that people had to really face. In Frederick Douglass’s, â€Å" Narrative of the Life of Frederick Douglass,† he portrays slavery in many different ways through emotion, fact, and first hand experience. The book is his life story going through the depths of slavery and persevering through all the bad until he insures his freedom. In the book he uses many different strategies that showsRead MoreNarrative Of The Life Of Frederick Douglass Analysis1060 Words   |  5 Pagesreformer Frederick Douglass narrates his experience of the rebellion in Narrative of the Life of Frederick Douglass, escaping from slavery in Maryland and ending up becoming an anti-slavery writer and orator. He employs a dry tone throughout the passage, explaining both the positive and negative effects of slavery in an unbiased position. When looking back to the whole story of his rebell ion, both spiritual and professional education are essential factors in his success. Frederick Douglass startedRead MoreAnalysis of Narrative of the life of Frederick Douglass, an American Slave500 Words   |  2 Pages Analysis of Narrative of the life of Frederick Douglass, an American Slave In Modern day America, the thought of slavery is horrifying. It is a dark chapter in the American history and should be fought against at all costs now. However, American used to know the reality of the atrocities that occurred on various southern plantations. Its because of slave narratives that the American people have come to realize the inhumane nature of slavery and thus, that led to political activism. One Slave thatRead MoreEssay on Analysis of Narrative Of The Life Of Frederick Douglass1287 Words   |  6 PagesAn American slave by Frederick Douglass, Narrative of the Life of Frederick Douglass Introduction The Narrative of the Life of Fredrick Douglass can be referred to as a memoir and writing about the abolitionist movement of the life of a former slave, Fredrick Douglass. It is a highly regarded as the most famous piece of writing done by a former slave. Fredrick Douglass (1818-1895) was a social reformer, statesman, orator and writer in the United States. Douglass believed in the equality of every

Statistical Process Control Free Essays

Standard Operating Procedure for inline Q. A, using Statistical Process Control charts OBJECTIVE To remove or minimize, cost of poor quality. SCOPE This procedure is applicable for all kind of critical points for which variable charts are being made to know about the process stability. We will write a custom essay sample on Statistical Process Control or any similar topic only for you Order Now RESPONSIBILITY 1) Q. A. Manager Q. A. Manager is responsible for allotting the critical points in a particular product to in line Q. A. ’s. 2) A. Q. M. A. Q. M. is responsible for carrying out the SPC effectively in their given lines. He is also responsible to assist the in line QA’s in case of any difficulty. 3) In Line Q. A. ’s In line Q. A. ’s are responsible to fill the variable chart correctly and take appropriate actions required after depicting the charts. PROCEDURE ? One Variable chart is to be prepared against each critical point. ? Take 5 samples at random produced in a particular hour and start measuring critical points on each sample. ? Write down the measurement difference as per the size-measurement specification given on variable chart in the period of that hour. After the five pieces are inspected, find out the median and range of these five readings by the following method. o Arrange the data in ascending order and write down the third no. in the median array for that particular hour. o To calculate range note down the difference between the maximum reading and minimum reading of that particular hour. Write it down in the range array. ? Calculate Upper Control Limit and Lower Control Limit by using the following formula: o Calculate X Bar for previous days 8 hours reading by following formula X1+X2+X3+X4+X5+X6+X7+X8 X = 8 Where X1 †¦.. X8 are the median readings for previous day 8 hour. o Calculate R for previous days 8 hours reading by following formula R1+R2+R3+R4+R5+R6+R7+R8 R= 8 Where R1 †¦.. R8 are the range readings for previous day 8 hour. o UCL and LCL for median chart will be calculated by the given formula: __ UCL = X+0. 691* R LCL = X-0. 691 * R o UCL and LCL for Range chart will be calculated by the given formula: UCL = 2. 14 * R LCL = 0 * R ? Now once limits of median chart as well as range chart are calculated start marking the points of median and range on the median and range graph respectively that to corresponding to that particular hour. ? If any point is found to lie outside the control limits, immediate action should be taken to bring the process in control. ? One point should be kept in mind that process should lie somewhere near central line. It means your process is stable and predictable. How to cite Statistical Process Control, Essay examples

Woolworths Integrated Marketing Communication Plan

Question: Describe about the Woolworths Integrated Marketing Communication (IMC) Plan for Global Market. Answer: Introduction Integrated marketing communication is an essential part in the process of the organizations pursuit to increase the market share, introduction of new product to the market and increasing the sales volume. When the plan is designed based on the identified needs and implemented very well, then the organization will not regret on the actions taken. It is with this view that the following sections will give in details the IMC plan with Woolworths being the organization in consideration. Communication Objectives The objective of the campaign is to promote Woolworths products to the international market, to increase customer base, to increase sales volume Positioning Strategy The positioning strategy is a technique that gets employed so as to make a brand have a distinct place in the market. It is a strategy that gets utilized so that marketing is effective. It entails the identification of points and parity of differentiation that allows the product to meet standards as well as presenting products of added value based on price, quality, functionality and innovation aspects (Blankson, Kalafatis, Cowan Singh, 2012). Niche Identification In consideration of Woolworths and the plan to enter into the global market, it is suggested that the organization begin with the identification of the niche in the market segment. In order to get the niche, the organization has to segment the market based on demographics and psychographic so as to know the needs of each segment (Wong Wu, 2013). The niche that the organization has to target is professionals of age between 25-30 years since these are the group with particular attributes like entertainment, leisure and adventure. In doing this the organization need to watch on the competitors elements of positioning strategies (Blankson, Kalafatis, Cowan Singh, 2012). In order to have an effective positioning, the organization must have clear message. The message that the organization have selected is Fresh Food People. The message implies that the organizations products are fresh and meant for people. This must be communicated via an appropriate channel so as to reach targeted segment that the organization are giving fresh products that are consumable (Wang, Xie, Jagpal Yeniyurt, 2016). Price-Quality Strategy The strategy that is suggested for positioning is the price-quality approach. The organization must set their prices on the new product such that it is favorable to the customers and that the price does earn some proceeds to the organization (Simola, Hyn Kuisma, 2015). The price that is affordable will keep customers running for the product. In tandem with the price is quality, the organization must ensure that alongside the favorable price, the product must be of quality (Wong Wu, 2013). The aspect of quality when augmented with price that is affordable makes customers loyal to the price. The customer base get to increase and in the end the sales volume goes high thus translating to high proceeds (Hollensen, 2015).. Additionally, the two aspects of quality and price thus lead to the curving of a niche that can never be broken by the competitors (Blankson, Kalafatis, Cowan Singh, 2012). Customer Value The other strategy that the organization has to adopt for positioning is the customer value approach. The new product to be introduced into the market must be made such that it is of beneficial value to the customer. When communicating the message concerning the product, the marketing team has to include all these benefits so that the customers are aware of the new features that the organization has included in the new product (Wang, Xie, Jagpal Yeniyurt, 2016). Value is made the same amount of by an emphasis on procedures and frameworks as much as it is by attitude and culture. Outlook and culture are considerably more hard to change, furthermore hard to copy. It is less demanding to duplicate items and frameworks than to change attitudes and culture. Thusly, for long haul achievement, outlook and culture are vital and enduring. These, alongside frameworks make awesome experience and esteem. Esteem changes amid the utilization of an item or amid the Customer Journey. Esteem is seen amid the buy purpose, the shopping, the real buy or purchasing, the establishment or start-up, the utilization and even the re-deal. We infrequently call this the waterfall of necessities. Needs change amid the Customer Journey. Making Customer Value builds consumer loyalty and the client encounter. The turn around is likewise valid. A decent client experience will make esteem for a Customer. Making better advantages versus cost expands faithfulness, piece of the overall industry, cost, decreases mistakes and builds effectiveness. Higher piece of the overall industry and better productivity prompts higher benefits. Communication Strategy Mix The strategy refers to the techniques that the organization will use in order to promote the product that is to be taken to the targeted segment. The organization in entering into the international market will employ the following enumerated strategies (Quirke, 2012). Advertising The strategy is one of the most employed techniques in the communication mix. It encompasses all the messages that an organization pays so as to make the information get to the targeted segment. The organization has to spend a sizeable amount of finances on the form of communication. Therefore in the initial planning stage, the organization set reasonable finances for the strategy. Irrespective of the fact that this type of strategy is expensive, it is one where the organization has complete control of the delivered information. Also, the message reaches a wider spectrum of customers in the target segment and hence very effective (Parente Strausbaugh-Hutchinson, 2014). Personal Selling It is a strategy where the organization opts to sell its product to the customers on face to face basis. It is done concurrently with direct marketing. The advantage of the method is the customers are able to meet face to face with the sellers, the product being sold can be demonstrated to the customers on the spot, there is direct meeting with the customers hence one can have a feel of the target segment and be in a position to advice accordingly. The seller is able to place emphasis on the value of the product as well as the benefits that a client can enjoy from buying the product (Helm, Gritsch, 2014). Discounts and Promotions The product under this strategy gets promoted with the use of paid communication. The organization through the strategy pays the communication so that clients are able to know on the discounts and promotions that the organization presents. The strategy consists of coupons rebates or percent-off deals. Additionally, the organization uses in-store signage and exterior signs as a way of alerting customers to the offered deals. The aim of the strategy is to increase proceeds as well as the flow of cash, attract customers and clearing unfinished stock. The strategy is efficient when well executed through proper planning and get to attract large customers (Parente Strausbaugh-Hutchinson, 2014). Public Relations This is the strategy in which the organization creates a positive image of the organization through good passage of the organizations products to the target market. It entails use of good personal relationship between the customers and the organization. The method is different from the others in that one does not pay for the passage of information. The disadvantage of the method is that one does not have control of the message. If the media is used as a form of propagation of the message, the message can in most cases be changed and distorted in a negative manner to the target market and hence causing a negative impact in the market segment (Quirke, 2012). Event Sponsorship The strategy is a component in the marketing mix. It is where an organization pays for a function in order to have some presence in the event that will happen for example in sports. There are benefits that come with the use of event sponsorship like giving out samples, gifts etc. (Quirke, 2012). Sponsorship of occasions can be particularly successful as a promoting technique since it can be used for getting to an extensive variety of customers. It can be especially valuable for organizations that participate in worldwide events, since sponsorship rises above social and dialect hindrances. Given the affinity of buyers to partner supports with the occasion they advance, it is critical for organizations to choose occasions that are suitable with their itemor corporate picture (Parente Strausbaugh-Hutchinson, 2014). A developing number of advertisers presume that corporate sponsorship is more than any strategies as it gives chances to measure client reaction to items promptly. Occasions permit entrepreneurs relate straightforwardly with their clients, while they give clients the chance to experiment with the results of an organization firsthand. In examination, promoting research techniques, for example, center gatherings are typically exorbitant and may not concentrate on the right sort of individuals, while advertise studies or surveys generally don't permit forthcoming clients the chance to experiment with items (Nissa Mishra, 2016). The type of promotion is effective since it allows in the access of a bigger population and particularly to the organizations that take part in big events. The functions allow owners of business to relate directly with consumers, present the opportunity to the clients to taste the product. It creates high visibility dues publicity that is positive which raises the visibility as well as wide exposure (Jha et al., 2016). Media Mix Digital Media The type of media mix entails the use of digital signs encoded so that it represents the message. It is created with the aim of passing messages concerning the product to the segment that is targeted. The organization with the use of this strategy will increase the level of playing field such that any competitor will never meet the standards of the organization. Besides this, the organization can pass the message with little cost since it is cheap. Additionally, it is cheap to measure. The number of traffics that come in contact with the message is easily determined and hence the number of visitors checking the product. Also, the organization is able to get results on real time by monitoring on the number of customers attracted to the product (Percy Rosenbaum-Elliott, 2016). With the online real time results, the organization is able to refine its strategy with the aim of attracting more customers to the organizations products. It implies that the organization is able to measure and determine focused returns in a given period of time. The organization can as well develop the brand based on the customers visiting the site by adding value. This will present significant value leading the creation of market opportunities since there is great exposure to the product (Nissa Mishra, 2016). Print Media It is recommended that Woolworth adopts this they of strategy in communicating to the customer owing to the many benefits that come with this type of media mix. This is the form of strategy where message get passed to the customers with the use of printed materials on the paper. The approach is proposed for Woolworth because it tangible. Customers like real content that they feel and have in their hands. The strategy has the ability to trigger feeling of sense, smell etc especially when the paper used can change color when subjected to certain forms of environments (Pouya, 2015). The media is efficient and effective in that it can be made in different sizes and can as well pass information to a larger part of the customers. It creates engagement via attracting attention and is trusted by larger part of the population. The method offers the chance to store the media so that information gets retrieved when needed. In the media, different type of messages can be included: education, news, inspiration offer and entertainment (Jha et al., 2016) Social Media This is a type of media mix where an organization uses any form of social sites in the promotion of their products. There are many forms of social media such as Face book, Twitter among others. The advent of technology made it possible for the growth of the media (Nissa Mishra, 2016). The organization will use these media mix because it has the potential on increasing brand awareness and cost effective since the only requirement for the organization is the creation of the company profile. Also, social media has the potential of increasing inbound traffic and hence assist the organization to get customers even those who are not loyal to the product. This is possible by syndicating the content in many platforms and this will allow people not loyal to reach the organizations product (Nissa Mishra, 2016). Through the social media, the organization can improve its ranking on the web with the use of optimization engine. The social media has the capability of examining the state of over 58% marketers who were using the social media for the past one year (Nissa Mishra, 2016). The use of social media makes and increase customer satisfaction. There is customization of messages and clients are able to comments and ask for suggestion or information concerning a product. Hence through feedback, customers get satisfied as they get direct interaction with the organizations information page (Jha et al., 2016) Brand loyalty is created and improved. When customers get the right information concerning the product, they get to know all the features and benefits that a product presents. This gives the client the affinity to the product and hence making him/her loyal to the product. The strategy is cost effective since there no initial costs that get incurred and hence cheap and through the social media, the needs as well as the thoughts of the customer get known. The information obtained from the customer assist in lying up better strategies for penetration to the market (Nissa Mishra, 2016). Budget Concepts MEDIA COST ($) Advertising 17,000 Personal Selling 5,000 Discounts and Promotion 10,000 Event Sponsorship 15,000 Digital Media 6,000 Print Media 4,000 Total 57,000 Evaluation Metrics The evaluation metrics that the organization will employed in order to assess the market are described below: ROAS This Return On Advertising Spend and utilized in order to know the profits that can be attained through promotion by giving the best marketing channel as well as the target segment for a product. It is calculated with the use of the formula: ROAS = (Ad revenue/ Cost of ad source). ROI This is Return on Investment which indicates the effectiveness together with the value investment. It as well indicates the losses and assists in assessing the level effectiveness of a promotion strategy. It is given by- ROI = (Net Profit / Cost of Investment) x 100. Customer Retention Rate This is another technique that determines customers to ascertain whether they are loyal to the product, if the company is attracting new clients and retaining old clients. It is given by: Customer Retention Rates = (Customers End Period New Customers for this Period) / Customers at Start of the Period x 100 Sales Numbers Based on the number of sales, an organization is able to know whether the promotion undertaken was effective or not. It is possible by comparing the sales of previous period prior to promotion and the sales of the period from which the campaign was done. Customer Response When a feedback mechanism is entrenched in the promotion plan, then feedback can be obtained and analyzed. The number and nature of feedback can tell whether the plan was successful or not. Market Research Research can be undertaken on brand loyalty prior to campaign and at the same time undertake after the campaign and then the results be analyzed and reports to get the results. In comparing the two, one is able to tell the impact of the campaign. Conclusion/Summary With the objective of the report under consideration, the positioning strategy is a technique that gets employed so as to make a brand have a distinct place in the market. It is a strategy that gets utilized so that marketing is effective. It entails the identification of points and parity of differentiation that allows the product to meet standards as well as presenting added value. Communication strategy gets used in order to promote the product that is to be taken to the targeted segment. The organization in entering into the international market will employ the following enumerated strategies Media mix entails the use of digital signs encoded so that it represents the message. It is created with the aim of passing messages concerning the product to the segment that is targeted. Print the form of strategy where message get passed to the customers with the use of printed materials on the paper. The approach is proposed for Woolworth because it tangible. Customers like real content that they feel and have in their hands. The use of social media makes and increase customer satisfaction. There is customization of messages and clients are able to comments and ask for suggestion or information concerning a product. Hence through feedback, customers get satisfied as they get direct interaction with the organizations information page. Recommendations The organization must have clear message together with the message that the organization have selected. The strategy that is suggested for positioning is the price-quality approach. The organization must set their prices on the new product such that it is favorable to the customers and that the price does earn some proceeds to the organization. The price that is affordable will keep customers running for the product. In tandem with the price is quality, the organization must ensure that alongside the favorable price, the product must be of quality. The organization has to adopt for positioning is the customer value approach. The new product to be introduced into the market must be made such that it is of beneficial value to the customer. The organization has to spend a sizeable amount of finances on the advertising form of communication. Therefore in the initial planning stage, the organization set reasonable finances for the strategy. The organization ought to employ discount and promotion strategy so that clients are able to know the discounts and promotions that the organization presents. The strategy consists of coupons rebates or percent-off deals. It is where an organization ought to under event sponsorship in order to have some presence in the event that will happen for example in sports. There are benefits that come with the use of event sponsorship like giving out samples, gifts etc. The organization with the use of digital strategy will increase the level of playing field such that any competitor will never meet the standards of the organization. It is recommended that Woolworth adopts this they of strategy in communicating to the customer owing to the many benefits that come with this type of media mix. The media is efficient and effective in that it can be made in different sizes and can as well pass information to a larger part of the customers. It creates engagement via attracting attention and is trusted by larger part of the population. The method offers the chance to store the media so that information gets retrieved when needed. In the media, different type of messages can be included: education, news, inspiration offer and entertainment. The organization ought to use media mix because it has the potential on increasing brand awareness and cost effective since the only requirement for the organization is the creation of the company profile. Also, social media has the potential of increasing inbound traffic and hence assist the organization to get customers even those who are not loyal to the product. This is possible by syndicating the content in many platforms and this will allow people not loyal to reach the organizations product. References Blankson, C., Kalafatis, S., Cowan, K., Singh, J. (2012). Market orientation and positioning strategy: review and propositions.Thriving in a New World Economy, 131. Business2community, (2016). digital-marketing. Retrieved from https://www.business2community.com/digital-marketing/5-digital-advertising-strategies-using-01221408#eUElKXEHrkhR8Biv.99 Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jha, P. C., Aggarwal, S., Gupta, A., Sarker, R. (2016). Multi-criteria media mix decision model for advertising a single product with segment specific and mass media.Journal of Industrial and Management Optimization,12(4), 1367-1389. Nissa, R. U., Mishra, P. (2016). New Media Content Mix of Popular Category of Products Advertised: A Brief Study.International Journal of Business and Management,11(10), 252. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L., Rosenbaum-Elliott, R. (2016).Strategic advertising management. Oxford University Press. Pouya, A. (2015). The Role of Communication Mix Technologies in Border Trade Zones: A Case Study in Baneh, Kurdistan.European Online Journal of Natural and Social Sciences: Proceedings,4(1 (s)), pp-2333. Quirke, M. B. (2012).Making the connections: using internal communication to turn strategy into action. Gower Publishing, Ltd.. Simola, J., Hyn, J., Kuisma, J. (Eds.). (2015).Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory. Frontiers Media SA. Wang, X. S., Xie, Y., Jagpal, H. S., Yeniyurt, S. (2016). Coordinating RD, Product Positioning, and Pricing Strategy: A Duopoly Model.Customer Needs and Solutions,3(2), 104-114. Wong, I. A., Wu, J. S. (2013). Understanding casino experiential attributes: An application to market positioning.International Journal of Hospitality Management,35, 214-224.

Bill Gates Essays (678 words) - Nerd Culture,

Bill Gates Bill Gates Ever think about paying cash for your house? How about your car? You would probably consider it if you carried that kind of cash just in your wallet. Wouldn't you? Just picture walking down to the nearest bank and saying I'd like to cash my paycheck....Oh and by the way, I need 100 million in 1000's, and the other 100 million in 100's....thanks! This is probably the norm for a man named William Henry (Bill) Gates III, who is currently the richest man in the world with over 44 billion dollars in worth. Bill Gates was born October 28, 1955 in Seattle, Washington. Bill was the only son and the middle child of William and Mary Gates. He had two sisters, Kristianne and Libby. Bill nickname growing up was Trey because of the III after his name. Bill's childhood was somewhat uneventful until his second year at Lakeside Private School, which his father insisted he attend. The school had contracted with General Electric to time-share a computer mainframe. The school received an ASR-33 type teletype machine to interact with General Electric's Mark II time sharing system. This system costed the school about $89 a month and $8 per hour for time on-line. Gates quickly ran bills in excess of $2000 a month with his friends. This great amount of time on the computer soon resulted in Bill surpassing all his teacher's knowledge about computers. With this knowledge Bill and his friends formed a group called the Lakeside Programming Group or LPG. It was in this group that Bill Gates would meat future co-founder of Microsoft, Paul Allen. Before starting college at Harvard University, Bill was busy figuring the costs of building a personal computer. He had seen ads in Popular Science Magazine for Intel's latest processor the 8008 which costed about $860. The computer was not complete before Bill left for college, but would later occupy a major portion of his time. After Bill's freshmen year, he got hired in the summer to work for Information Sciences Inc. (ISI), where he developed a useful payroll program that also debugged programming code. Meanwhile in his spare time Bill and Paul continued to work, eventually finishing a project, which calculated traffic on a given road called Traf-O-Data. This was sold to the city of Seattle. Soon after this, Bill and Paul would develop a better version of BASIC for the Intel 8008 processor. Bill wanted Altair, the maker of the processor, to purchase a license for his BASIC. Since Altair wanted some additional features, Bill then brought in Ric Weiland who helped in the additional developing of the software. These changes were ready to run in July of 1975 and Micro-soft was born. Micro-soft which soon dropped the hyphen from the name, now was receiving contracts from all the big manufacturers such as Intel, Motorola, Commodore, and General Electric. These contracts resulted in Bill being to wrapped up in filling the demands that he left Harvard after finishing 6 semesters. In 1978 Microsoft moved its operations to Redmond, Washington, where it has constantly expanded its campus. In 1980, IBM came to Microsoft to find an operating system for their new PC computer line. The two companies worked together to start the modern PC era that we know today. Bill recently married co-worker Melinda French on January 1, 1994 after a long hiatus as the richest bachelor in the world. Now he is just the richest married man in the world. Bill knew exactly what to market and how to market it. He realized what computers could do for society and utilized the idea. Overall by looking at Bill Gates road to success we can see just how determination, long hours, and hard, hard work can pay off. Bill Gates is the genius behind perhaps the most powerful private company in the world, Microsoft. By simply looking at these accurate statistics from an Internet source of mine we can see just what his genius has earned him: Biographies

Jewish Military

Jewish Military The existence of any society is highly dependent on security. Since antiquity civilizations have been exploited and/or decimated due to incapability's of providing for their own security. For centuries, the Jewish people, whether in the contemporary state of Israel or in the Diaspora have been victims of .persecution by superior empires and denied the right to their own sovereignty. Historically, world Jewry has experienced humiliation, persecution and at times decimation. Rejecting the Jews is best illustrated by observing Jewry under the most powerful and merciless of empires. The Romans, who ruled during the origins of Christianity, have been the most effective when it came to the persecution of Jews. The Roman Empire was responsible for the destruction of the holy city of Jerusalem including the Temple while ruling over Judea. In the later centuries of Roman rule, the empire forced Jewish conversion to Christianity and transformed Jewish synagogues into churches (The Jew in the M edieval World: Source Book, 2000).Israel Eldad (Scheib) (1910-1996), Israeli indepen...

McKenzie Corporation Capital Budgeting Coursework

McKenzie Corporation Capital Budgeting - Coursework Example In case there is no expansion, the value of bonds will remain unchanged since it replicates the status of the bond holders which, as well remains unchanged. Provided the expansion of the company occurs, the presence of net value created by expansion (0.2 million), will boost equity leading to decrease in the debt to equity ratio. Intuitively, the company will also be experiencing reduction of the rate of return associated with its bonds. Decrease in the debt to equity ratio and rate of return will trigger increase in value of bonds and their price (Graham et al, 2010). Further, from the calculations above one can also deduce what will happen to the company in case it does not expand; especially, the effects on future borrowing: Without expansion, the equity will remain the same as it is presently. In which case, the expiry of debt convenant next year implies that the company will not have greater equity needed to get financing (borrowing) to be used for expansion. With expansion, the company secures enough equity to finance its expansion, as shown in 0.2 million net value creation. This will trigger more equity next year, thanks to the expansion. Naturally, this places the company in a position where it is able to access more financing required for borrowing needs in the future. The use of cash, rather than equity, in financing the expansion would have made it more productive and efficient because it relieves the company of the costs which may have been spent in changing equity into cash. The use of cash also means that the company would then avoid the time consuming procedure (changing equity to cash) (Graham et al, 2010). Consequently, the expansion would even look better when using cash than when using

Korean history (Old Joseon to the Joseon dynasty) Essay

Korean history (Old Joseon to the Joseon dynasty) - Essay Example The religious factor played a fundamental role in the unification and the cohesion of the Korean society during the Old Joseon to the Joseon Dynasty. The adoption and subsequent internalization of the Confucian religious and social doctrines served as a major milestone in the unification of the Korean society during the Joseon reign. This is because, the Confucian religious doctrine was redefined after it was adapted in Korea, to entail five very basic principles that henceforth served to ensure that the Korean society remained in cohesion, regardless of the age or the social class that individuals belonged (Kim & Park, 23). To achieve the stabilization of the Korean society back then, the Confucian ideals were pitched on the principle relationships of husband and wife as the basic relationship within a family that sought to keep the family unit bonded together, such that external influences and invasion or any other form of external infiltration could not enter and divide the society. Secondly, the Confucian religious doctrine established the principle relationship as that of the young to old, where the young people were supposed to respect the elders and tore the line of the cultural and social principles that were represented by the elders in the Korean society (Kim & Park, 36). This way, it became possible to establish a respectable society that ensured that the even where any form of dissent would emerge between the young generation and the older generation in terms of the administration of the society, there were already predetermined avenues that prevented such dissent from simmering into rebellious levels that could destabilize the society (Kim & Park, 29). This way, the Confucian religious doctrine ensured that the society remained united, and the dissents that emerged were handled through the rightful channels. Additionally, the Confucian religious

Cost Concepts Essay Example | Topics and Well Written Essays - 750 words

Cost Concepts - Essay Example One can illustrate this in the case of the University of Colorado Hospital, a large academic hospital recently recognized as the highest performing academic institution in terms of delivering quality health care in the United States for 2012. Using traditional cost systems, resource allocation distributed across overhead expenditures are done according to a measured amount or volume of individual services or products. For example, in terms of maternity care, the overhead cost could be spread across provider compensation, direct and indirect hospital costs, emergency room, transport, pediatric and a host of other product/service elements. Cost accounting in this setting is straightforward: the total cost is measured as opposed to the measurement of a specific unit of the maternity service. Here, the outcome is fundamentally based on the attempt to determine how many units or the product or services are consumed. Activity-based cost accounting is differentiated from this system because it is more detailed and comprehensive in the manner by which it calculates the cost. There are three steps by which it implements the system as opposed to the mere calculation of resources consumed: 1) defining the activities that support output; 2) defining links between activities and output; and, 3) developing the cost activities (p.5). In the case of the maternity service at the UCH, for instance, it will include nonfinancial variables along with financial variables as bases for allocating costs. In addition, it will also employ a bigger number of cost drivers. It is, hence, more accurate in determining cost than the traditional cost accounting method. The impact of cost accounting is important. Hospitals like UCH will predict the cost on the basis of expected visits in assessments like the profit analysis model. This is significant is especially on the face of the increasing frustrations of healthcare finance

Toyota: SWOT Analysis, BCG Matrix and Porters Five

Toyota: SWOT Analysis, BCG Matrix and Porters Five Toyota is a Japan based company which was established in 1937 by Sakichi Toyoda and is the world biggest automobile manufacturers, Toyota has achieved a record sale of 9 million cars in five continents. Toyota is also ranked in the top ten 500 ² companies. Toyota is one the worlds most renowned auto manufacturers and they are proud of this accomplishment and they believe it is only because that their customers are satisfied by them. http://www.toyota.com.cy/experience/the_company/index.aspx Strategy of Toyota Different strategies of Toyota are explained as under Growth Strategy In order to achieve an outstanding growth strategy, company must find, evaluate and select a strategy to enter and to capture a market. Toyota entered in American market in 1967 along with a range of cars and after that Toyota launched other brands such as lexus and scion. Toyota became a successful car manufacturer company mainly because of an effective and diverse marketing process which has enabled them to attract customers and enlarge its product range to other market segments. One of the other main reason why Toyota managed to do very well in America is because of 1973 oil crisis. When Toyota entered in American market it was not considered a threat because everyone use to say that Toyota cars do not appeal American people. But due to the oil crisis people realized that Toyota cars are highly fuel efficient and much more reliable. Marketing Strategy of Toyota Toyota is a global brand and the economic crisis which started in 2009 has hit Toyota. Therefore, Toyota is now marketing and making fuel efficient cars such as the new Auris hybrid and others. On top of that Toyota is very heavily marketing there 1 litre cars such as Toyota iq and aygo and this happened due to the the economic crunch that now people dont have much spending power. http://ayushveda.com/blogs/business/toyotas-marketing-strategy/ Environmental strategy In modern era, all the developed and under developed countries are more concern with the environment and are trying their best to promote cars which are more environment friendly and throw less co2 emission out. As a global car manufacturer Toyota is playing its role in minimising the co2 effect on the environment of the world. This is the reason Toyota has launched hybrid cars, the ultimate eco car, electric vehicles, plug in hybrid, fuel cell vehicle cars which consume less fuel and also discharge less co2 emission. So basically, Toyota is making cars which are user friendly and also environment friendly.www.toyota.com To critically evaluate the strategy of Toyota, some analysis of internal and external analysis required to be done and they are explained as under. SWOT analysis This analysis is a great tool for doing an audit of an organisation and its environment. It is the first step for marketers to take to focus on key issues. Swot stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses examine the internal factors of a company whereas the opportunities and threats are the analysis of external factors. SWOT analysis of Toyota Strengths of Toyota Toyota is global organisation, which enjoys great repute among its customers and possesses a very strong international position in 170 countries. Financial side of this company is extremely strong in 1997 company managed a sales turnover of  £131,511 million and growth of the company was 29.3%. Due to its high quality, an environment friendly product Toyota has a very strong brand recognition. Toyota has managed successfully penetrate into the main markets of the world which includes USA, China and Middle east countries. http://wiki.answers.com/Q/What_is_the_swot_analysis_of_Toyota Weakness of Toyota The production plants of Toyota are located in US and Japan due to which they are not in a very favourable position to take advantage from global efficiency gains. The company has suffered a lot of criticism due to the re-call made in 2005 and 2010. http://wiki.answers.com/Q/What_is_the_swot_analysis_of_Toyota Opportunities for Toyota Toyota was the first company to develop a hybrid car (hybrid- vehicle runs on gas and electric) which was the Prius model. At that time oil prices were at their extreme so at that time Toyota has given something to the market. Toyota is looking forward to expand belligerently into new segments of existing markets for example by the launch of Toyota Aygo the company is targeting the youth of the world. Another opportunity for Toyota is to produce small city cars which will be more fuel efficient and also easy to drive plus will produce less c02 emission because now a day governments of all under developed and developed countries are showing great concern about the environment. Toyota enjoys good market share in Europe, UK and America the company should target developing countries such as Pakistan, India and Srilanka where demand is very high for great fuel efficient cars. http://wiki.answers.com/Q/What_is_the_swot_analysis_of_Toyota Threats to Toyota Toyota faces very high competition by Honda and by other German car manufacturers. Especially in todays global market the trend of intense marketing campaign is increasing which will simply increase pressure on Toyota. The position of US dollar is very consistent so the exchange rates are playing a major role in the profit and loss of the company. The recession that has hit the world almost a couple of years ago have caused major issues for Toyota because car sales have declined rapidly ever since the recession started. Market trend is changing for example the trend of large families coming to an end and with it the need of large cars. Consistent increase in fuel prices has also bought a significant decline the car sales of Toyota Company. http://wiki.answers.com/Q/What_is_the_swot_analysis_of_Toyota BCG Matrix The Boston consultancy group matrix is a chat which was created by Peter Henderson in 1970. The purpose of this design is to help companies with the manufacturing units and product lines. The base of this tool in the product life cycle theory and it helps companies to decide on which areas they should prioritize. BCG Matrix for Toyota Prius This tool can also be used to analyze the launch of a product in the market. In this matrix two factors determine the success of a product. Market share and market growth are explained individually in the diagram. With the help of this tool an outstanding marketing strategy can easily be determined. Market Growth of Prius The Toyota prius was launched in Japan in 1997 and it was made available to the world in 2001. By the end of 2003, a new model of the car was launched and due to its modern hybrid technology it was sold 160,000 times throughout the world. It was mainly because at that time the prius was the only hybrid car and Toyota made maximum profit out of that. Up till now Toyota has managed to sell around 1 million hybrid cars and most of them are prius. To analyze the market growth of this product, given below is the monthly sales figure of U.S from 2000 to 2007. From the table above, we can clearly see that prius sales have increased dramatically over thye years. In 2000 number of cars sold was just 5,562 whereas the cars sold in 2007 excluding the month of December were 167,010 which is almost 30 times more the number of cars sold in 2000. The table given above, we can clearly view that Toyota prius was the best selling car in US with a great margin. Toyota has just 5.3% more sales than September 2007 but it has overall 50.7% more sales then the last year October. We can also see an outstanding growth in the market of hybrid cars which is almost 30% which means that it is a very fast growing market. Market Share of Toyota Prius If we look at the market share of Prius, it comes on top of the hybrid car market share. The prius has a massive 53.7% market share and this is because Toyota has sold three times more cars than the runner up. This is the reason why prius was the market leader in 2007. The prius has sold approximately 190,000 cars which comes up to a market share of 57% and this is a clear proof that prius is a market leader even on yearly basis. Conclusion After this detailed bcg analysis it is concluded that prius is a star product. It has a booming market share in the high demand market of hybrid cars. All this makes prius a star product and a product which has a lot of potential in the future years. In the BCG matrix chart the prius have its position in the top left because it has an outstanding market share in a dynamic and fast growing market. Therefore, prius is a star product. This information can be used by Toyota to set up a plan for business and thus the investment the company make in the product can also turn into a cash cow. Porters five forces analysis This is the most successful tool in analyzing the strategy of an industry. According to wiki this is a framework for the industry analysis and business strategy development developed by Michael E Porter of Harvard business school in 1979.it uses concepts developing industrial organisations economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. http://www.themarketers.in/?p=446 Porters five forces analysis includes critical analysis of five aspects which are as follows Threat of new entrants. Bargaining power of customers/ buyers. Threat of substitute products. Bargaining power of suppliers. The amount of rivalry between competitors. Five forces analysis on Toyota Detailed analysis of porters five forces. Threat of new entrants In auto industry all the big companies face threat of new entrants who enter into market to take their place. Toyota also faces same problems and the recent launch of TATA nano is a big threat for Toyota and for other auto companies. Because TATA nano is the cheapest car in the world which will definitely dominate in the under developed countries of the world and also TATA nanao and Peugeot has worked together to make that car so Toyota needs to come up with a strategy which will help them target the medium to lower medium class of the world. (Jhonson,s scholes and wittington.2008) Bargaining power of customers Bargaining power of customers vary from place to place. In European countries customers have outstanding bargaining power which is mainly due to the competition and because of their purchasing power. On the other hand in countries like Pakistan people dont have much choice and manufacturers charge reasonably high prices. (Jhonson,s scholes and wittington.2008) Threat of Substitute product In developed countries such as America or other European countries this threat is high for Toyota because there are a lot of other car manufacturers in these countries who sell their products with different deals such as now a day Citroen is selling most of their cars with 0 deposit and on no interest basis for up to three years which is a big threat for Toyota in UK. Because due to the economic crisis the world is facing people are more interested in saving money. (Jhonson,s scholes and wittington.2008) Bargaining power of suppliers Because Toyota is a strong brand therefore, this threat is comparatively low to them in comparison with other manufacturers because brand confirms suppliers a higher value to their product. (Jhonson,s scholes and wittington.2008) Rivalry among competitors This element also varies for area to area. As mentioned earlier in European countries there are a lot of manufacturers available so the rivalry among competitors is very high. For example in Pakistan Toyota has one main rival which is Honda but in UK Toyota has Honda, Peugeot, Nissan, ford, rover and also other companies which makes rivalry extremely intense. (Jhonson,s scholes and wittington.2008) Problems with Toyota Even though Toyota is one of the best car manufacturer company in the world but they have faced many problems over the years in different parts of the world. Some of them are related with products and some are even with the brand itself. A few of these problems are summarised in detail Toyota brand problem Toyota is a major brand and its sub-brands are Lexus and Scion but Toyota sells and manufacture most of its cars under the name of Toyota which is not a very healthy marketing strategy. For example, the problem Audi had in 1990 with its 5000 range (problem was acceleration which resulted in fatal acceleration accidents) which resulted a significant decline not just in the sale figure of Audi 5000 but due to that problem sales figure of Audi 4000 and Quattro were also declined to a great extent just because these too vehicles were manufactured by the same company. Despite of all the promotional and marketing activities held by Audi in between 1990-2000 the company has still not fully recovered and has not find its proper place in the market. Unfortunately, Toyota has not learned anything from this mistake and they keep on launching all cars under the same brand without paying much attention to sub-brands. Due to the recent problem of rapid acceleration in Toyota cars customers are beginning to show less interest in the brand and now it is believed that nest decade will be very tough for Toyota. So, Toyota really needs to promote its sub brands and to pump marketing investments in them. Toyotas Brand Problems Begin At Its Core Brake problems in Toyota Prius In 2010, braking problems were reported with Toyota prius in America by manay customers, four of them were involved in crash. The problem was that customers were finding it difficult to brake on un even surface. Which resulted in major accidents and as a result Toyota had to do a major recall in America which resulted in a significant decline in sale and due to which Toyota has launched its market share throughout the world. http://news.bbc.co.uk/1/hi/8497471.stm Rapid acceleration problem of Toyota Toyota had to do a major recall in 2004 which was basically companies biggest in which company had to recall 3.8 million vehicles. In the beginning Toyota said that the problem is with the floor matt but after few crashes the company actually decided to go for the recall decision. http://www.leftlanenews.com/a-closer-look-at-toyotas-sudden-acceleration-problem.html Acceleration stuck In the last decade Toyota has given us quality products such as Camry, corolla and Tercel. But then in 2010 a problem came in Toyota a vehicle which was reported as the acceleration gets stuck which is causing difficulty in stopping the vehicle and could result in major accidents. As a result, Toyota has not just recall the selected models on a national model but also stopped production for these vehicles. This decision of Toyota is really admired by Dr. Edward Deming who is called the undisputed father of quality management and he said that quality is better than quantity and by doing a recall national level Toyota has proved that they care about their customers and are willing to give them something extra. Some say that this incident will hurt Toyota and result in a decline of sales Toyota over the years but some say that this will benefit Toyota in coming years because once the problem is rectified than people will be more eager in buying Toyota vehicles especially over American c ars because they know that they will be getting quality. http://www.associatedcontent.com/article/2656835/toyota_is_facing_a_major_problem.html?cat=27 Recommendations By looking at the problems Toyota had over the years it is concluded that Toyota should take its business more seriously as they are the market leaders. The company should properly test every product several times before launching it in the market. Invest in sub brands Toyota should now invest heavily in its sub brands. This will bring stability in the sales of Toyota as if anything goes wrong with Toyota car customers will not stop buying the sub brands products and this will result in keeping the market share stable. Make hybrid technology cheaper Toyota is investing in hybrid vehicles which cause less co2 emission and also environment friendly but these vehicles are extremely expensive and not in the range of majority of people. The future main threat for auto mobile manufacturer is TATA nano which is the worlds cheapest car so if Toyota does not want to lose its market share than Toyota really needs to look ahead and come up with something which is a lot better than quality than TATA nano and the best way to beat nano is to come up with cheap and small hybrid car. Identify market trends and target markets The market trend is changing very quickly, now people dont travel in groups everyone prefer to keep their own cars so Toyota needs to make more small cars. At the moment there are just three small cars from Toyota which are Toyota aygo, iq and yaris which is a pretty small number from the worlds biggest auto manufacturer. On top of that these cars are not fun to drive they dont offer good road grip and comfort and on top of that they are pretty expensive. So, if Toyota wants to do well in future they really need to re think their strategy and they should make hybrid cars much cheaper and make small cars more reliable and fun to drive. Toyota is very well located it has plants in Japan, Europe and America so they can manage to produce cheap quality cars. From Japan, they can target asian countries which include Pakistan, India and Sri lanka because these countries are showing rapid growth and people has high purchasing power. From European production plant, Toyota can target European countries which are a very big market and Toyota enjoys great market share in these countries. American production plant can be used to target America and Canada and other small countries in that region. In this way Toyota can easily produce cheap quality cars and supply them to these countries as they are very well located.

The Thirty Years War Essay -- History, War

The section of documents, numbering nineteen to twenty three, consist of many different accounts ranging from of a portion of the â€Å"Swedish rule of war†, a theologian’s take on peace, the assassination of General Wallenstein, an account of battle and even a Cardinal’s warning. These documents vary in years from 1632-1634, drawing a close to the middle segment of the Thirty Years War. These articles illustrate not only events such as a General’s murder, Swedish defeat or French apprehension, they also show a growing desire for peace and political well-being contrasted with serious religious sentiment. At this stage in history Sweden is now involved with many allying to protect German liberties. The balance of power in Europe, always a delicate manner, was naturally threatened by the war, kingdoms such as France watched closely to protect their own states. It is through the coupling of this time of history with the documents listed here that one ca n see an intricate web of motives, including ones from political success and dominance to religious purity, all under the blanket of a â€Å"religious war†. This leads the audience to ask and judge where Europeans’s opinion and ideas stand considering the war as the unique solution to war loomed ahead. To investigate these different motives three out of the five mentioned documents will be closely analyzed, beginning with document twenty. Entitled â€Å"Memorandum of Hoe von Hoenegg† this article was written in Dresden, Germany by Lutheran Theologian Matthias Hoe von Hoenegg. It is his answer to the Elector of Saxony’s question on the religious consequences of peace. Just before this, the Heilbronn League formed, coming under Sweden and France to fight against imperialist forces. Yet, Sa... ... only one question: how, how would France take these next steps for their national interests. Richelieu ends his letter with this heed, â€Å"but that if, in order to remedy the present evil, one fails to make an extraordinary expenditure now, it will be necessary to make one in the future—through it would then not produce any result, nor prevent our ruin† (152). French involvement is for the protection of the nation, and it would seem this sentiment alone. The above documents seem to be the opinions and views of particular people throughout this tumultuous time. They show two motives: religious and political. What remains is to decipher if this theme is of value and if so, what value does it have and what can it tell historians about the war, as well as the approaching treaty that would come to rule European ideas on religion and government for decades to come.

Case Study: Coke India

Please read it carefully and weigh the important of the information as you try to advise Coke Indian's President, Sansei Guppy. Organizing your paper – use these steps to complete your paper. The requirements include a number of â€Å"worksheets† designed to help you write a great case. The worksheets should be attached to the end of the case. Worksheets: The case ends on page 13 (before the extra and supporting material) with a series of decisions that Coke India President Sansei Guppy needs to make.First, putting yourself in President Septa's shoes, identify the key decisions that he needs to make and make a list. What basic choices are possible? Attach it to your completed paper. Next, create a stakeholders analysis Identifying the parties who have an Interest In this case. Evaluate whether you need to add or subtract from this list. Attach it to your completed paper. (See â€Å"How to Construct a Stakeholder Analysis†) Case Analysis: Examine your â€Å"decis ion list† and analyze your decision options from an ethical standpoint.Keep the stakeholders In mind. Apply each of the three perspectives for making an ethical decision featured In the Decked chapter and the class readings: utilitarianism, profit minimization, and universalism. You are free to apply additional decision-making models from the Decked chapter. Indicate what each of the three perspectives you would choose as the ethical course of action and why. Utilitarian Analysis: Following the Instructions provided in the handout â€Å"How to construct a utilitarian stakeholder analysis. Please make sure you use the lists of stakeholders and decisions to check your work to make sure you are thorough. Attach the utilitarian analysis to your completed paper. Support your reasoning by using any of the appropriate readings, from honesty and integrity to corporate social responsibility ideas from Friedman, Stout and Ma (as irruption to be useful. [When in doubt, Just look at the course calendar] Decisions and Conclusions: Clearly indicate final decision(s) that you would make, and the degree to which each decision is consistent with each ethical perspective.Be as detailed in possible in describing the decision(s) you would make and/or the action(s) you would take. If one or more of the perspectives disagrees with your decision, indicate why you do not choose to follow the guidance of that perspective(s). State what is wrong with the perspective for you, either in the context of the decision, ND/or simply for you as the decision maker. Again, back up your reasoning don't Just state your opinion or hope I will guess what you are referring to – try using the PAP citation method, such as: (Friedman, p. 9) Length: Approximately 4-6 double-spaced pages, 12-point font and I-inch margins. It will be difficult to present an analysis of sufficient depth in less than 4 pages. The upload link allows for you to upload your essay as an attachment. Please do not cu t and paste it into the Submission part of the form. Your grade will be based on the Analysis Paper Rubric provided with the Course Expectations and the Course Calendar. In short: Analytical rigor: depth and complexity in analysis using class readings. To get good grade on this paper (I. . , A or B), you need to apply the ethical perspectives (I. E. , utilitarianism, profit minimization, universalism) in depth. This will require a thorough understanding of the ethical perspectives. If after reviewing the assigned readings (especially the Decked chapter) you do not feel you possess this depth of understanding, you should contact me so that we can go over the ethical perspectives to enhance your understanding. Proofreading and Writing: spelling, grammar, sentence construction as well as clarity, and cohesion.

Analysis of Confucianism in The Analects by Yao

Analysis of Confucianism in The Analects by Yao In his book, Yao provides a detailed analysis of Confucianism. The author claims that it is hardly possible to give an account of all schools within this philosophical, religious, political and social phenomenon. The author focuses on Confucianism considering it as a religious and philosophical tradition.1 Yao does not take into account the political perspective.Advertising We will write a custom essay sample on Analysis of Confucianism in The Analects by Yao specifically for you for only $16.05 $11/page Learn More He stresses that it is quite inappropriate to consider political perspective as it changed in accordance with development of the societies and it tended to become quite different from the original tradition.2 Thus, the author focuses on major principles of Confucianism. Notably, one of the classical texts, The Analects, can be regarded as evidence for what Yao revealed in his book as the text also provides major values and virtues.3 The readings h elped me to obtain certain understanding of what Confucianism is and what the major principles of the tradition are. In this paper, I will focus on Yao’s view on Confucianism and its representation in the human society and I will also consider the role of Confucian in the creation of Yi Jing.  As has been mentioned above, Yao focuses on religious and literary perspectives when considering Confucianism. The author notes that these perspectives are the closest to the original texts as they have not been influenced by trends that existed at different periods.4 The author is against political perspective as he stresses that people often interpreted the text to fit their political goals. Yao notes that there were two major periods in the history of Confucianism, i.e. creative and interpretative periods. The latter has been associated with lots of changes which were often due to political changes in the society. The author also notes that interpretation of ancient texts was free from bias when it came to religion and literature. People tried to remain as close to the texts as possible. They needed to make people aware of Confucian principles to make people virtuous, not to make them loyal to certain political agendas. Therefore, the author focuses on religious tradition and its major principles. The author considers the three core principles of Confucianism, i.e. heaven, earth and humans. It is necessary to note that Confucianism is based on principles of harmony and respect. According to this tradition, young people should respect older people and obey them5.Advertising Looking for essay on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More People should obey laws not to escape from punishment but to seek for harmony with the universe.  Yi Jing, also referred to as The Book of Changes, can be regarded as an example of the history of Confucianism. The book includes two parts. The first part is regarde d as a primary source which was written by several sages.6 Confucius played a very special role in the creation of this book as he is thought to write the other part of the book. This book is also a representation of the history of Confucianism and Yao’s idea of the two periods.  To sum up, it is possible to note that Yao considers Confucianism from religious and literary perspectives as he claims they are free from bias. The author is against political perspective as it led to interpretations which were aimed to fit certain political agendas. It is also necessary to note that The Analects and Yi Jing can be regarded as certain evidence of Yao’s assumptions as the former reveals core principles of the tradition and the latter reveals the core values and represents the very nature and history of Confucianism. Bibliography â€Å"Confucian Analects.† Academic Brooklyn CUNY. Web. Yao, Xinzhong. An Introduction to Confucianism. New York, NY: Cambridge University Pr ess, 2000. Footnotes 1. Xinzhong Yao, An Introduction to Confucianism (New York, NY: Cambridge University Press, 2000), 11. 2. Ibid., 7.Advertising We will write a custom essay sample on Analysis of Confucianism in The Analects by Yao specifically for you for only $16.05 $11/page Learn More 3. â€Å"Confucian Analects,† Academic Brooklyn CUNY. 4. Xinzhong Yao, An Introduction to Confucianism (New York, NY: Cambridge University Press, 2000), 5. 5. â€Å"Confucian Analects,† Academic Brooklyn CUNY. 6. Xinzhong Yao, An Introduction to Confucianism (New York, NY: Cambridge University Press, 2000), 59.

Santee Sioux essays

Santee Sioux essays The late 1800s were a time of critical change for both white settlers and Native Americans. By the mid 1800s, the United States government was starting to put in place a series of treaties to try and keep the whites and Native Americans in separate territories. These treaties served to ensure the Indians a certain amount of land and therefore putting that land off limits to all settlers. By 1851 many treaties had been accepted and most were violated and eventually ignored. In September of 1851, the United States government enacted the Treaty of 1851 at Fort Laramie. The Treaty of Fort Laramie in 1851 was intended to ease tension between white settlers and Native Americans; however, when the settlers crossed lines guaranteed to the Santee Sioux and the government did not provide goods promised in the treaty, violence soon followed. Prior to the Treaty of 1851, the Santee Sioux was a self sufficient tribe. As white settlers started to take up the tribes land, the Santee began to stray from their typical woodland lifestyle. They began hunting with modern weapons and had many items of European cloth. Due to the rapid growth of the settlers moving into the Santees, and other Sioux tribes land, the United States Government sought out a way to please both sides and prevent or limit violence between the two groups. The Treaty of 1851 at Fort Laramie proposed many suggestions which were eventually agreed upon by both sides. The three major provisions of the treaty were an agreement on no violence between the two sides in the future, guaranteed land for each tribe which was not to be settled by the whites, and a government ration of money to each of the tribes for 10 years. Both sides signed the treaty in which the first article states that both sides agree to peace for all time to come. Due to the hostility between the sides, the chances of this being successful even for a short time was highly u...

Business Communication Experience Research Paper

Business Communication Experience - Research Paper Example With this strategy, the organization does not attempt to prohibit any information from reaching those who are involved. Needless to say, this approach requires the manager has complete trust in their subordinates as they rely on them to ensure that there is no leakage of their activities to their rivals. This Strategy has its advantages as the employees who know what is going on are in a position to make proper decisions in reference to the ultimate goal of the company. Top – Down Approach This approach is definitely different from the horizontal approach as the manager here only provides information to their employees on a need to know basis. In other words, employees who are lower ranking within the organization do not have the complete information on the company’s intentions and all they are provided with is the information that they need to get their part of their work done. The need to know basis may prove to be effective in terms of keeping important information f rom the company’s rivals but it also breeds a feeling of distrust among the employees as they feel that the company does not trust them enough to divulge the full information to them (Jones, 2008). However, it should be noted that this communication approach can also be successful in the fact that an employee is able to concentrate on what is required of them without having other influences affecting them. For example, an employee whose job is to ensure that the products of the company are produced in a certain time has nothing else to worry about as their job has been clearly stated by the company and they have no other concern (Rai, 2008).   This report stresses that it should be noted that this communication approach can also be successful in the fact that an employee is able to concentrate on what is required of them without having other influences affecting them. For example, an employee whose job is to ensure that the products of the company are produced in a certain time has nothing else to worry about as their job has been clearly stated by the company and they have no other concern. This means that they will not be bothered by any other factors that they would have been forced to consider had they known they known the end game of the organization. As a result, the employees are able to focus on their duties thus they are able to give their all in the activities that they do. This paper makes a conclusion that the horizontal approach would be the more preferable of the two as despite the fact that there is a risk of having the activities of the company exposed to those who may be considered rivals to the organization, the fact that they know what is going on motivates them to do their best in order to achieve what the company is aiming for. The factor of trust is also essential to the motivation of the employees as they are bound to work harder if they feel that the company has trust in them. As a result, the employee will feel the urge to make sure that they do not disappoint the people that have put their faith in them.

HDev 360 Essay Example | Topics and Well Written Essays - 750 words

HDev 360 - Essay Example This is a futile hope. Every fact of the processes of association will not enlighten us of the reason any specific association is constructed by a certain person, will not elucidate the roots of exogamy, the creation of bow and arrow, or of any other cultural attribute with the exception of concepts that are mutually relevant to all (Kroeber et al. 1952). The purported culture of a population, as it is commonly viewed by social scientists, is fundamentally an organized register of all the culturally inherited behavioral patterns which could be manifested in the real behavior of most or all of the members of the group (Naylor 1996). Nevertheless, the actual locus of these mechanisms which, when transformed into an entirety, represent culture is not in a conceptual group of people referred to as ‘society’, because the concept ‘society’ is also a cultural creation which is used by people who exist in important relations to each other so as to aid them in the understanding of particular features of their behavior (Naylor 1996). The actual strength of culture is in the relationships and interactions of certain people and, on the individual level, in the dimension of meanings which each of these people could instinctively adopt for him/herself from his involvement in these relationships and interactions. Immigrant women in Toronto, like Susan, are supposed to improve the lives of their families in Ghana. There is little or no problem when Susan was not yet married and migrated on her own. The difficulty arises with marriage and the harmonizing that emerges between the traditions and needs of her marital family and those of the broader extended families (Walters & Avotri 1999). This phenomenon is referred to as ‘cultural tension’. Researchers, such as Sara Berry, have introduced the persistent importance of kin associations in Africa, explaining how what has usually been thought as useless

First modern decade Essay Example | Topics and Well Written Essays - 500 words

First modern decade - Essay Example ty of New York, Woodrow Wilson from the Democratic party of New Jersey, William H Taft from the Republican party of Ohio and Eugene V Debs from the socialist party from Indiana. In the election process held in the year 1912 Woodrow Wilson won and was elected as the President of United States. Roosevelt was previously working for the Republican Party however after getting detached from the Republican he formed is owns party the Progressive. According to Roosevelt there was no initiative taken by the political members regarding progress hence he challenged Taft was the candidate of his former party, the Republican. The election was conducted with majority contenders Wilson and Roosevelt. Taft was never a challenge for Roosevelt. The major issues during the election included trust, tariffs and women. Both Roosevelt and Wilson had different opinion regarding these issues. Wilson mainly focused on the short term issues like price rise and trust of people by reducing monopoly of industries. These concerns were taken care of after Wilson won the election. The main reason behind his winning was his democratic party which got elected for the very first time leading to positive expectation in people. On the other hand Roosevelt mostly considered on the long term issues like women empowerment and he partially supported tariffs because it was beneficiary for wage labors. Roosevelt’s major concern was women empowerment because he knew that his country can be developed all over only by providing equal rights to women so that there could be a social balance in the society and this was the place from where the modern society emerged. Despite of these issues Wilson won the election with 42% of the popular vote (Fer guson 64). Roosevelt definitely had very strong opinions and he was able to form good campaigning and won the election with 27% votes. The long term significance of this election was the mode of approach to people by the four candidates. All the candidates spoke for a

Fire investigation Essay Example for Free

Fire investigation Essay The triangle shirtwaist factory fire may have been cause by various flammable materials. The flammable materials that I could identify from the text that I was given were the lines of hanging patterns, the discarded rags on the floor and cutting tables, the shirts that have already been made, the table because they were probably made from wood and maybe the ceiling, walls and floor because that may have a material or something else flammable. The possible sources of ignition for the triangle shirtwaist factory fire could have been some faulty cables from the sewing machines causing the wires to rub together causing friction meaning that the cables would get hot and therefore this could be one ignition source. Another source could be gas lighters because in those days people were allowed to smoke in the work place. A gas lighter is not like a lighter nowadays because when it was alight it would not go out unless you put the cap over it unlike the lighter nowadays if you let go/ drop it the button comes back up instantly. Therefore, the gas lighter could have been a source of ignition if it was dropped. Another source of ignition could have been a cigarette. If it was not put out properly and was dropped, it could start the fire. Lastly, candles may have caused the fire because back in those days there would have been candles on each workbench so that the workers could see what they were doing because there were no lights back then. Due to there being candles around if one was knocked/ dropped it could have fell onto the rags on the floor causing the fire to start. Investigation of Liquid Combustion Introduction In this experiment, we will find out why some liquids burn at certain temperatures. Risk assessment Due to the fact that we are dealing with fire, long hair must be tried back goggles warn and lab coats on. There was also a risk of that somebody could bur themselves or set alight an object. In addition, if we were to pick up a hot crucible without gloves we must use appropriate equipment so that we do not burn our hands. Materials Crucible Heat proof mat Bunson Burner Tongs Splint String 1cm3 of kerosene 1cm3 of petroleum spirit. Method Petroleum (1cm3) was placed into a crucible and was then ignited using a lighted split. Once we lighted the petroleum and it had a burned we then poured 1cm3 of kerosene and attempted to ignite it using a lighted splint. After you have tried to light the kerosene with just a lighted splint place about 2-3 cm length of string into the crucible so that it is partly dipping into the liquid. Note the appearance how the kerosene lit. Results Petrol- The flame was quite tall and was yellow. The petrol ignited very quickly and there was soot around the edges of the crucible. When the petrol have burned the flame go smaller until it went out by itself. Kerosene- The Kerosene did not light so therefore there was no flame. Kerosene with string- The string slowly burnt away until it reached the crucible with the kerosene in which then ignited. It burnt with a tall, large yellow flame and left a lot of soot in the crucible when it had all burnt. Evaluation The experiments purpose was to investigate why certain liquids burn at different temperatures. By burning the petrol it showed us that it had, a low flash point so would ignite and burn easily. The kerosene by it selves did not burn meaning it have a high flash point, meaning it needs high temperatures to ignite and burn. Both the petrol and kerosene produced soot showing full combustion. Conclusion In conclusion, the petrol was the easiest ignite and could start a fire very easily while the kerosene did not light with just a lighted splint. It has a high flash temperature that why it is used as aeroplane fuel. Investigation of flames Introduction In this experiment we will be investigating how long it takes for a piece of paper to burn when lit from the top corner and the bottom corner. Risk Assessment Due to the fact that we are dealing with fire, long hair must be tried back goggles warn and lab coats on. There was also a risk of that somebody could burn themselves or set alight an object. Materials 2 sheets of A4 paper Heat proof mat Stands and Clamps Bunson Burner Splint Timer 2 sheets of A4 paper Method First we attached the clamps to the stands, and then attached a piece of A4 paper. We then lit the top of the short edge in the middle. It was then timed how long the piece of paper took to burn away completely and the time recorded. The experiment was then repeated with another piece of paper but lit at the bottom edge. Again it was timed until the paper was completely burned away and the time recorded. The Results `1st Paper: It started to burn instantly and spread downwards. The paper then dropped out of the clamps and fell to the table but it was not all burnt. After a while it all burnt out at 2 minutes and 11 seconds. 2nd Paper:. : It started to burn instantly and spread downwards. The paper then dropped out of the clamps and fell to the table but it was not all burnt. After a while it all burnt out at 23. 43 seconds.

Communication Is The Essence Of Life English Language Essay

Communication Is The Essence Of Life English Language Essay Introduction: Any act by which one person gives to or receives from other person information about that persons needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes.   Communication is the intercourse by words, letters or messages- Fred G. Meyer. Imagine a world without communication!  You have a brilliant plan with you but dont possess the power of communication. You have a strong wish for something, but cannot communicate your desires. Life would be dull, blank and the world would not be worth living. Such is the authority of communication. Communication is the essence of life: It is necessary to convey themselves, human beings need to communicate .An human being has to communicate to express his feelings, pass on information to the other human being and share his opinion and feelings. Types of Communication: There are four types of communication. Verbal Communication. Non Verbal communication Written commutation Visual Commutation Verbal Communication: Verbal communication which involves sound, words, languages and speaking. There are many languages spoken in the world such as Urdu, English, and French etc. The basic language arrangements are gender, class, profession, geographical, area age group and supplementary social fundamentals. Non Verbal Commutation: Non verbal communication involves physical behavior of communications such as tone of the voice , touch, smell and body motions. Creatives and visual non verbal communication such as singing, music, dancing and sculpturing Written Communication: Written communication is writing the words which you want to communicate .Good written communication is compulsory for businesses purpose .Written communication is practices in many different languages like E-mails, reports, articles and memos are some of the conduct of using written communication in business. Visual Communication: This is the last type of communication is the visual communication. Visual communication is visual demonstrate of information such as topography, Photography, sign, symbols, and designs. Television and videos clips are the electronic form of visual communication. Managerial Communication: Managerial communication is a function which helps managers communicate with each other as well as with employees within the organization Communication helps in the relocate of information from one party also called the sender to the other party is called receiver. Managerial Communication helps in the smooth flow of information between managers operational towards a common objective. The message has to be clear and well understood in helpful communication. The group members should recognize what their manager or team leader intends to communicate. Effective managerial communication enables the information to flow in its desired form among managers, team leaders and their respective teams. Managerial communication is of the following two types: Interpersonal Communication   Interpersonal communication normally takes place between two or more persons at the workplace. Organizational Communication   Communication taking place at all levels in the organization refers to managerial communication. behavior of Managerial Communication A successful manager is one who communicates successfully with his subordinates. It is really necessary for managers to converse their views undoubtedly for the group members to understand what exactly is likely out of them. Usually there are two ways managers communicate between themselves and with their subordinates: Verbal Communication: Communication done with the facilitate of the words is called verbal communication. No record is available in verbal communication. Managers must know how to communicate with the employees. He much select the right words while talking with group members. He tone of the voice should be polite and when manager is talking to the employees .They can understand easily what manager is say either they are confuse what manager is saying. Written Communications: Communications is done by emails, letters, reports, etc. Manager much knows how to write the letter or email to the employees. etc not to use color forts and also the size of the forts are same. Body Language: Manager must take care of their body language their appearance should b excellent. Manager should be friendly with the group member but not joking all the time. Managers have to maintain the standard. When the manager talk voice should be clear that everybody can hear and understand easily and most important thing is while he is talking or addressing the employees selection of words must be good. Organizational Communications: There are two types of organizational communication. Formal communication In formal communication Formal Communications: Commutation which fellow hierarchy at the work place. Employees much talk formally in the work place regarding the work done on time or not. Informal Communications: Mostly employees used to talk informally while they are having lunch or dinner or sitting together .E.g. planning for picnic or movie etc. Direction of Communications Flow: There are two types of direction of communication flow Upward communication Down ward communication. Upward Communications: Flow of the information from the employees towards managers .When employees share the view of the work nature, job, responsibilities and what they feel about the organization. Down ward communication: Down ward communication take place when the flow of the information from managers to workers. When manager give work to the employees is called down ward communication. Communications Barriers: There are a wide number of sources of noise or interference that can enter into the communication process which prevent the achievement of the desired result. There are five types of barriers. Language: Language is a big barrier in the communication like I speak Urdu and you speak Malaysian we cant talk to each other with a common language. We need translator or we can talk in common language like English Information Overload. If you are a manager of a company and you are taking to the workers which are not educated and you are telling them in good and selective word which they cant understand also communication barrier. Time pressure: You are manager of the company and you are addressing to the workers and you have only 15mins to say but you have to share the plane of the company and you are speaking fast .Few things are understand by the worker and they are confuse in few things is also the communication barrier. Emotions: You are sitting in the meeting and you gave work to the employees and they have to give output of the work but they are not able to give the result and you became angry and start shouting on him is also the communication barrier. Distraction / Noise: You are attending the formal meeting in the meeting room and discussing a serious issue and party is going on next to the meeting room and you also hear the noise of the cars and horn from the road and you are not concert at in the meeting is also the communication barrier. Recommendation: If you are on the manager post and you want to get more high post or you want to improve yourself to be a batter manager of the company so you have to learn at least 3 ways of communication skill which are as fellows. Clear communication: As a manager you must have to do clear management that everybody can understand easily and also when you are writing the letter to the employees you must know the art of writing the letter. Dont use color forts and different types of forts. Listen: As a manager you have to listen the employees .what they are saying is they are complaining or they want to share the information which is very important for the company .It is also your duty to listen the media and your competitors. This is important to improve your communication skills. Respect: As a manager you have to give respect to every employee in the organization either you are giving order to the employees. If a tense satiation is there you must be polite and dont disrespect the employees. This is also important for communication skills. Conclusion: Communication is very important in your life .Without communication we cant express your feelings. Sometimes communication barrier occurs so we cannot communicate with each other .Specially if your are working in the organization you much have to finish the communication barrier it is the betterment of the company .And for the manager s point of view they much improve their communication skills and body language of the manager should be excellent .Manager should be a role model he have the potential to work in the stress with patience.