Essay on Muhammad and The Foundation of Islam - 1054 Words

Muhammad and The Foundation of Islam Works Cited Not Included As a religion, Islam is based on the teachings of Muhammad, embodying a sound belief in one God (Allah). Islam is an Arabic word meaning submission, surrender, and obedience (Maududi, 1). It also stands for peace. Its followers are known as Muslims or Moslems. Islam emerged in Arabia, specifically in the city of Mecca, in the seventh century C.E. (Matthews, 386). With the evolution of Islam in Mecca, Mecca is known as the center of Islam. Islam is the youngest of the major world religions with the exception of Sikhism, which is a derivative of Hindu and Muslim beliefs that appeared in India. Islam is a universal religion of monotheism. The goal of Islam is to†¦show more content†¦Khadija was fifteen years older than Muhammad. Muhammad accepted work from Khadija and had led a few caravans for her. Credit should be given to Khadija for Muhammad’s success with Islam because it was her wealth that enabled him to spend a significant amount of time in religious m editation and isolation. Even though she was some years older than her twenty-five-year-old employee and had been married twice, she asked him to marry her (Phipps, 35). The Quran or Koran is the sacred text of Islam, believed to contain the revelations made by Allah to Muhammad. All Muslims study the Quran. The Quran is the final evidence of the Divine origin of the Prophet’s mission (Phipps, 9). The holy Quran is a collection of the divinely inspired utterances and discourses (Ahmed, 16). It is composed of some 300 pages which are divided into 114 Surahs (chapters). The general tone of the holy Quran is sombre and meditative. It is a dialogue between God and humanity. At the core is a moral earnestness (Ahmed, 16). The Quran also teaches that humanity is created by God and therefore God understands its weaknesses and in Allah humans find the source of peace. Islam’s appeal lay – and – lies in the simplicity: one God, one Book, one Prophet (Ahmed, 17). Islam is a religion of balance, equilibrium, and compassion. The Islamic virtues are courage, generosity, cleanliness, and piety: and in his life the Prophet exemplifies them (Ahmed, 17). The Kaaba or CaabaShow MoreRelatedIs The Heart Of Islam?983 Words   |  4 PagesWhat, in your opinion, is the heart of Islam? The heart of Islam is The One True God. The concept of one God is the basis on which the entire religion of Islam revolves around. This concept is the foundation upon with the religion of Islam is built. In fact, the actual definition of Islam means submission; submission to their one true God. Islam followers are called Muslim and the definition of Muslim means one who surrenders or submits to the will of God. Based on these definitions alone, itRead MoreFive Pillars Of Islam And Islam1119 Words   |  5 PagesFive Pillars of Islam All great things are built on a solid and strong foundation. The religion of Islam is no different. The foundation on which Islam was built is known as The Five Pillars of Islam. These are the essential duties that are required of all Muslims. The pillars are the shahadah (declaration of faith), salah (establishment of the five ritual prayers), zakah (almsgiving), sawm (fasting the month of Ramadan), and hajj (pilgrimage to the holy city of Mecca). These five pillars are inRead MoreDifferences Between Christianity And Islam1444 Words   |  6 Pagesbeliefs they hold. Christianity and Islam are two religious traditions dominating the world, accounting for over 55% of the population (â€Å"Common Word†). While they greatly differ, the two have undeniable similarities that offer a common ground for the two traditions to unite. It is necessary for these two traditions to coexist and strive for peace so that the majority of the world’s population can live in harmony. The h istory, practices, and sacred texts of Islam and Christianity yield traditions withRead More Thomas W. Lippmans Understanding Islam Essay1224 Words   |  5 PagesThomas W. Lippmans Understanding Islam Thomas W. Lippman gives an introduction to the Muslim world in the book Understanding Islam. He has traveled throughout the Islamic world as Washington Post bureau chief for the Middle East, and as a correspondent in Indochina. This gave him, in his own words, sharp insight into the complexities of that turbulent region. However, the purpose of the book is not to produce a critical or controversial interpretation of Islamic scripture. It is insteadRead MoreMetaphysics Of Muhammad Iqbal1474 Words   |  6 Pagesthis study entitled Metaphysical Thought of Muhammad Iqbal and His College in Reconstructing Character at Institution of Education, (Case Study at Educational Foundation Prof. Dr. H. Kadirun Yahya) In this study the author limits within the conceptual scope, the view of Muhammad Iqbal in metaphysics. Also, the factor, background, and view of Muhammad Iqbal in metaphysic scholars on correlation reconstruct character at educational institution Foundation of Prof. Dr. H. Kadirun Yahya. The authors areRead MoreThe History Of Islam And Islam1247 Words   |  5 PagesThe History of Islam Islam is a religion that was founded in 622 C.E. Its origin is traced to the Arabian Peninsula, and currently has an estimated 1.5 billion followers’ worldwide. The sacred texts that are associated with Islam is the Qur’an and Allah is the Deity they pay homage to. Muslims believe that there is only one true God and several time per day, they stop everything to participate in prayer rituals. The region, in which Islam was founded, was a melting pot of religious beliefs. ThereRead MoreThe Rise Of Islam By Matthew Gordon954 Words   |  4 PagesGordon’s book, â€Å"The Rise of Islam†. Throughout the course of history, many religions have had a profound effect on western civilization. During the early 5th century a religion arose that had an extremely important impact on western civilization. The Arabic prophet Muhammad founded the religion known today as Islam. Violence, diplomacy, Arabic tradition, and public law played a vital role in the rise and conques t of Islam. These four key elements that fostered the rise of Islam helped establish one ofRead MoreThe Life Of Prophet Muhammad1045 Words   |  5 PagesAmine Lehachi Islamic History 1100 Mrs. Jorati September 20th, 2015 The Life of Prophet Muhammad The Prophet Muhammad (PBUH-Peace be upon him) is the messenger of God in Islam. He was born in the city of Makkah (Mecca) in the Arabian Peninsula around 570 CE. Many historians believe he became an orphan at a very early age. The Arabian Peninsula at the time had no law or order; people were described as savages for their ill customs and traditions. People of Arabia worshipped idols and ancientRead MoreThe Five Pillars Of Islam1439 Words   |  6 Pagestheir faith through practicing the Arkan al-Islam - the Five Pillars of Islam. It is the foundation for Muslim faith as evident by Muhammads statement of ‘Islam is built upon five [pillars]’ recorded in the Hadith 3. This entails the declaration of faith (Shahadah), the five daily prayers (Salat), almsgiving (Zakat), fasting during the month of Ramadan (Sawm) and the Hajj pilgrimage. The Shahada translated as ‘testimony’ is the first pillar of Islam that involves reciting the testimony of faithRead MoreThe Historical Origin Of Islam973 Words   |  4 PagesIn order to fully understand the religion of Islam you must start at the very beginning, way back to the time before Muhammad, to understand who the Muslim people were before they were Muslims. The origin of Islam begins over a few million years ago and ends with the death of Muhamad. The historical origin of Islam is important because it illustrates the depth from which the Muslim people have emerged from throughout history. As the reader will find out, the Muslim people sacrificed much in order

Analysis Of Frederick Douglass Narrative - 1597 Words

Frederick Douglass’ Narrative serves as an influential text which provides detailed examples of how slavery allowed a country and a government to justify the brutal dehumanization and oppression of an entire race of people. Using personal experience, Douglass explains how the slave institution not only dehumanized himself, but also how the process affected other slaves and the slaveowners as well. Douglass relies on a strong imagery relating back to animals to show this dehumanization process, which the essay will be discussion and critically analysing the effectiveness of using imagery to present his arguments. Douglass begins by stating how dehumanization begins from birth. It is rare for a slave to know precisely when they were born,†¦show more content†¦In fact, Douglass discusses about when he was first offered a pair of trouser from his mistress, and how he eagerly scrubbed away at the mange and dead skin on his feet and knees for three days in hope of the precious reward. The fact that something as simple as trouser was considered to be a high reward and luxury by slaves shows a level of dehumanization, as clothes were a normal commodity for white people. By using the word â€Å"mange†, it likens Douglass to a stray dog, who by scrubbing away at his skin hopes to become suitable for a good home. Children would also be fed â€Å"mush†, which was boiled, coarse corn meal, which they would eat off the floor with whatever they could use. At night, children and adults alike would be expected to sleep on the floor together, and Douglass laments how his feet were cra cked from exposure to frost during the night. Throughout his reflection of his childhood, Douglass refers to how the children were regularly referred to as â€Å"pigs†, and how their were forced to mimic the behaviour of pigs due to how they were treat by their owners. The children are forced to fight in order to gain the most food, or to have clothing, which instates a mindset of individuality early on in their lives: only the toughest will survive. This individualistic mindset is dangerous, as it further prevents slaves from forming bonds in fear that they will lose precious resources, including favour with their master. By showing humanity,Show MoreRelatedAnalysis Of Narrative Of The Life Of Frederick Douglass1450 Words   |  6 PagesReid Champlin Mrs. Stack AP English, Period 7 14 August 2015 In His Own Words: Analysis of The Narrative of the Life of Frederick Douglass They say that one can never fully understand a situation until he/she is put into that scenario themselves. Too often, history is written by those who have only read and researched the issues, remaining distant and objective to get all the facts straight. While there is honor in this approach, one cannot experience the horror of war, the thrill of victory, orRead MoreFrederick Douglass Narrative Analysis1333 Words   |  6 PagesThroughout his Narrative, Frederick Douglass exposes his belief that freedom from slavery comes through a combination of knowledge and self-agency, and through his personal experience, delineates a model for abolitionism. Although his Narrative does represent an autobiography, Douglass has a higher purpose in mind beyond simple recollection; Douglass wants to convert people to the cause of abolitionism and illuminate what it truly means to join the cause, through exposition of his own life and experiencesRead MoreAnalysis Of The Narrative, By Frederick Doug lass1182 Words   |  5 Pages Significant Event #1 Frederick Douglass, the author and narrator of the Narrative, is a powerful speaker for the abolitionist movement. His story is about the road from slavery to freedom, and along this road he faced many challenges and had many realizations. One of the first epiphanies he had was when he realized what slavery really was. Born on a slave on Colonel Lloyd’s planation, he witnessed the worst kinds of suffering. For example, he saw his Aunt Hester get beaten on multiple occasionsRead MoreAn Analysis Of Frederick Douglass s The Narrative Of The Life Of Frederick Essay1284 Words   |  6 PagesSolomoneAfro 3597 WEssay ATuesday October 18, 2016The Contradicting Nature of Christianity and the Institution of Slavery A Thematic Analysis of Frederick Douglass s NarrativeChristianity quite often, especially when associated to the system of slavery becomes even more of a contentious issue than it already is. In The Narrative of the Life of Frederick Douglass, Frederick Douglass present s the theme of perversion of Christianity by slaveholders as a way to bring out the contradiction that lie deep withinRead MoreNarrative Analysis Of Frederick Douglass s Narrative1214 Words   |  5 Pageshappiness shown in Narrative by Frederick Douglass Being taken away from your home and family can be one of the hardest things anyone can go through. Having their identities completely taken away and begin to endure a long hard journey of survival were things blacks had to go through in the 1800’s. Narrative by Frederick Douglass is an 1845 memoir that perfectly shows the struggles of a young black man’s journey to survival after being forced into the life of slavery. Frederick Douglass describes theRead MoreAnalysis Of A Slave Narrative By Frederick Douglass1646 Words   |  7 PagesWithin a slave narrative, the identity of the writer greatly affects the perspective of the story and the message that the author wishes to convey. For a narrative of this nature, to send its meaning directly and efficiently it must be able to illustrate the individual struggle of the writer as well as create a clear line between what it means to be a slave and what it means to be free. These identities of the author not only conflict with the image of self but also help to illuminate the strugglesRead MoreNarrative Of The Life Of Frederick Douglass Analysis876 Words   |  4 Pages Although many people think they know the brutality about slavery, not many people truly understand the hardships that people had to really face. In Frederick Douglass’s, â€Å" Narrative of the Life of Frederick Douglass,† he portrays slavery in many different ways through emotion, fact, and first hand experience. The book is his life story going through the depths of slavery and persevering through all the bad until he insures his freedom. In the book he uses many different strategies that showsRead MoreNarrative Of The Life Of Frederick Douglass Analysis1060 Words   |  5 Pagesreformer Frederick Douglass narrates his experience of the rebellion in Narrative of the Life of Frederick Douglass, escaping from slavery in Maryland and ending up becoming an anti-slavery writer and orator. He employs a dry tone throughout the passage, explaining both the positive and negative effects of slavery in an unbiased position. When looking back to the whole story of his rebell ion, both spiritual and professional education are essential factors in his success. Frederick Douglass startedRead MoreAnalysis of Narrative of the life of Frederick Douglass, an American Slave500 Words   |  2 Pages Analysis of Narrative of the life of Frederick Douglass, an American Slave In Modern day America, the thought of slavery is horrifying. It is a dark chapter in the American history and should be fought against at all costs now. However, American used to know the reality of the atrocities that occurred on various southern plantations. Its because of slave narratives that the American people have come to realize the inhumane nature of slavery and thus, that led to political activism. One Slave thatRead MoreEssay on Analysis of Narrative Of The Life Of Frederick Douglass1287 Words   |  6 PagesAn American slave by Frederick Douglass, Narrative of the Life of Frederick Douglass Introduction The Narrative of the Life of Fredrick Douglass can be referred to as a memoir and writing about the abolitionist movement of the life of a former slave, Fredrick Douglass. It is a highly regarded as the most famous piece of writing done by a former slave. Fredrick Douglass (1818-1895) was a social reformer, statesman, orator and writer in the United States. Douglass believed in the equality of every

Statistical Process Control Free Essays

Standard Operating Procedure for inline Q. A, using Statistical Process Control charts OBJECTIVE To remove or minimize, cost of poor quality. SCOPE This procedure is applicable for all kind of critical points for which variable charts are being made to know about the process stability. We will write a custom essay sample on Statistical Process Control or any similar topic only for you Order Now RESPONSIBILITY 1) Q. A. Manager Q. A. Manager is responsible for allotting the critical points in a particular product to in line Q. A. ’s. 2) A. Q. M. A. Q. M. is responsible for carrying out the SPC effectively in their given lines. He is also responsible to assist the in line QA’s in case of any difficulty. 3) In Line Q. A. ’s In line Q. A. ’s are responsible to fill the variable chart correctly and take appropriate actions required after depicting the charts. PROCEDURE ? One Variable chart is to be prepared against each critical point. ? Take 5 samples at random produced in a particular hour and start measuring critical points on each sample. ? Write down the measurement difference as per the size-measurement specification given on variable chart in the period of that hour. After the five pieces are inspected, find out the median and range of these five readings by the following method. o Arrange the data in ascending order and write down the third no. in the median array for that particular hour. o To calculate range note down the difference between the maximum reading and minimum reading of that particular hour. Write it down in the range array. ? Calculate Upper Control Limit and Lower Control Limit by using the following formula: o Calculate X Bar for previous days 8 hours reading by following formula X1+X2+X3+X4+X5+X6+X7+X8 X = 8 Where X1 †¦.. X8 are the median readings for previous day 8 hour. o Calculate R for previous days 8 hours reading by following formula R1+R2+R3+R4+R5+R6+R7+R8 R= 8 Where R1 †¦.. R8 are the range readings for previous day 8 hour. o UCL and LCL for median chart will be calculated by the given formula: __ UCL = X+0. 691* R LCL = X-0. 691 * R o UCL and LCL for Range chart will be calculated by the given formula: UCL = 2. 14 * R LCL = 0 * R ? Now once limits of median chart as well as range chart are calculated start marking the points of median and range on the median and range graph respectively that to corresponding to that particular hour. ? If any point is found to lie outside the control limits, immediate action should be taken to bring the process in control. ? One point should be kept in mind that process should lie somewhere near central line. It means your process is stable and predictable. How to cite Statistical Process Control, Essay examples

Woolworths Integrated Marketing Communication Plan

Question: Describe about the Woolworths Integrated Marketing Communication (IMC) Plan for Global Market. Answer: Introduction Integrated marketing communication is an essential part in the process of the organizations pursuit to increase the market share, introduction of new product to the market and increasing the sales volume. When the plan is designed based on the identified needs and implemented very well, then the organization will not regret on the actions taken. It is with this view that the following sections will give in details the IMC plan with Woolworths being the organization in consideration. Communication Objectives The objective of the campaign is to promote Woolworths products to the international market, to increase customer base, to increase sales volume Positioning Strategy The positioning strategy is a technique that gets employed so as to make a brand have a distinct place in the market. It is a strategy that gets utilized so that marketing is effective. It entails the identification of points and parity of differentiation that allows the product to meet standards as well as presenting products of added value based on price, quality, functionality and innovation aspects (Blankson, Kalafatis, Cowan Singh, 2012). Niche Identification In consideration of Woolworths and the plan to enter into the global market, it is suggested that the organization begin with the identification of the niche in the market segment. In order to get the niche, the organization has to segment the market based on demographics and psychographic so as to know the needs of each segment (Wong Wu, 2013). The niche that the organization has to target is professionals of age between 25-30 years since these are the group with particular attributes like entertainment, leisure and adventure. In doing this the organization need to watch on the competitors elements of positioning strategies (Blankson, Kalafatis, Cowan Singh, 2012). In order to have an effective positioning, the organization must have clear message. The message that the organization have selected is Fresh Food People. The message implies that the organizations products are fresh and meant for people. This must be communicated via an appropriate channel so as to reach targeted segment that the organization are giving fresh products that are consumable (Wang, Xie, Jagpal Yeniyurt, 2016). Price-Quality Strategy The strategy that is suggested for positioning is the price-quality approach. The organization must set their prices on the new product such that it is favorable to the customers and that the price does earn some proceeds to the organization (Simola, Hyn Kuisma, 2015). The price that is affordable will keep customers running for the product. In tandem with the price is quality, the organization must ensure that alongside the favorable price, the product must be of quality (Wong Wu, 2013). The aspect of quality when augmented with price that is affordable makes customers loyal to the price. The customer base get to increase and in the end the sales volume goes high thus translating to high proceeds (Hollensen, 2015).. Additionally, the two aspects of quality and price thus lead to the curving of a niche that can never be broken by the competitors (Blankson, Kalafatis, Cowan Singh, 2012). Customer Value The other strategy that the organization has to adopt for positioning is the customer value approach. The new product to be introduced into the market must be made such that it is of beneficial value to the customer. When communicating the message concerning the product, the marketing team has to include all these benefits so that the customers are aware of the new features that the organization has included in the new product (Wang, Xie, Jagpal Yeniyurt, 2016). Value is made the same amount of by an emphasis on procedures and frameworks as much as it is by attitude and culture. Outlook and culture are considerably more hard to change, furthermore hard to copy. It is less demanding to duplicate items and frameworks than to change attitudes and culture. Thusly, for long haul achievement, outlook and culture are vital and enduring. These, alongside frameworks make awesome experience and esteem. Esteem changes amid the utilization of an item or amid the Customer Journey. Esteem is seen amid the buy purpose, the shopping, the real buy or purchasing, the establishment or start-up, the utilization and even the re-deal. We infrequently call this the waterfall of necessities. Needs change amid the Customer Journey. Making Customer Value builds consumer loyalty and the client encounter. The turn around is likewise valid. A decent client experience will make esteem for a Customer. Making better advantages versus cost expands faithfulness, piece of the overall industry, cost, decreases mistakes and builds effectiveness. Higher piece of the overall industry and better productivity prompts higher benefits. Communication Strategy Mix The strategy refers to the techniques that the organization will use in order to promote the product that is to be taken to the targeted segment. The organization in entering into the international market will employ the following enumerated strategies (Quirke, 2012). Advertising The strategy is one of the most employed techniques in the communication mix. It encompasses all the messages that an organization pays so as to make the information get to the targeted segment. The organization has to spend a sizeable amount of finances on the form of communication. Therefore in the initial planning stage, the organization set reasonable finances for the strategy. Irrespective of the fact that this type of strategy is expensive, it is one where the organization has complete control of the delivered information. Also, the message reaches a wider spectrum of customers in the target segment and hence very effective (Parente Strausbaugh-Hutchinson, 2014). Personal Selling It is a strategy where the organization opts to sell its product to the customers on face to face basis. It is done concurrently with direct marketing. The advantage of the method is the customers are able to meet face to face with the sellers, the product being sold can be demonstrated to the customers on the spot, there is direct meeting with the customers hence one can have a feel of the target segment and be in a position to advice accordingly. The seller is able to place emphasis on the value of the product as well as the benefits that a client can enjoy from buying the product (Helm, Gritsch, 2014). Discounts and Promotions The product under this strategy gets promoted with the use of paid communication. The organization through the strategy pays the communication so that clients are able to know on the discounts and promotions that the organization presents. The strategy consists of coupons rebates or percent-off deals. Additionally, the organization uses in-store signage and exterior signs as a way of alerting customers to the offered deals. The aim of the strategy is to increase proceeds as well as the flow of cash, attract customers and clearing unfinished stock. The strategy is efficient when well executed through proper planning and get to attract large customers (Parente Strausbaugh-Hutchinson, 2014). Public Relations This is the strategy in which the organization creates a positive image of the organization through good passage of the organizations products to the target market. It entails use of good personal relationship between the customers and the organization. The method is different from the others in that one does not pay for the passage of information. The disadvantage of the method is that one does not have control of the message. If the media is used as a form of propagation of the message, the message can in most cases be changed and distorted in a negative manner to the target market and hence causing a negative impact in the market segment (Quirke, 2012). Event Sponsorship The strategy is a component in the marketing mix. It is where an organization pays for a function in order to have some presence in the event that will happen for example in sports. There are benefits that come with the use of event sponsorship like giving out samples, gifts etc. (Quirke, 2012). Sponsorship of occasions can be particularly successful as a promoting technique since it can be used for getting to an extensive variety of customers. It can be especially valuable for organizations that participate in worldwide events, since sponsorship rises above social and dialect hindrances. Given the affinity of buyers to partner supports with the occasion they advance, it is critical for organizations to choose occasions that are suitable with their itemor corporate picture (Parente Strausbaugh-Hutchinson, 2014). A developing number of advertisers presume that corporate sponsorship is more than any strategies as it gives chances to measure client reaction to items promptly. Occasions permit entrepreneurs relate straightforwardly with their clients, while they give clients the chance to experiment with the results of an organization firsthand. In examination, promoting research techniques, for example, center gatherings are typically exorbitant and may not concentrate on the right sort of individuals, while advertise studies or surveys generally don't permit forthcoming clients the chance to experiment with items (Nissa Mishra, 2016). The type of promotion is effective since it allows in the access of a bigger population and particularly to the organizations that take part in big events. The functions allow owners of business to relate directly with consumers, present the opportunity to the clients to taste the product. It creates high visibility dues publicity that is positive which raises the visibility as well as wide exposure (Jha et al., 2016). Media Mix Digital Media The type of media mix entails the use of digital signs encoded so that it represents the message. It is created with the aim of passing messages concerning the product to the segment that is targeted. The organization with the use of this strategy will increase the level of playing field such that any competitor will never meet the standards of the organization. Besides this, the organization can pass the message with little cost since it is cheap. Additionally, it is cheap to measure. The number of traffics that come in contact with the message is easily determined and hence the number of visitors checking the product. Also, the organization is able to get results on real time by monitoring on the number of customers attracted to the product (Percy Rosenbaum-Elliott, 2016). With the online real time results, the organization is able to refine its strategy with the aim of attracting more customers to the organizations products. It implies that the organization is able to measure and determine focused returns in a given period of time. The organization can as well develop the brand based on the customers visiting the site by adding value. This will present significant value leading the creation of market opportunities since there is great exposure to the product (Nissa Mishra, 2016). Print Media It is recommended that Woolworth adopts this they of strategy in communicating to the customer owing to the many benefits that come with this type of media mix. This is the form of strategy where message get passed to the customers with the use of printed materials on the paper. The approach is proposed for Woolworth because it tangible. Customers like real content that they feel and have in their hands. The strategy has the ability to trigger feeling of sense, smell etc especially when the paper used can change color when subjected to certain forms of environments (Pouya, 2015). The media is efficient and effective in that it can be made in different sizes and can as well pass information to a larger part of the customers. It creates engagement via attracting attention and is trusted by larger part of the population. The method offers the chance to store the media so that information gets retrieved when needed. In the media, different type of messages can be included: education, news, inspiration offer and entertainment (Jha et al., 2016) Social Media This is a type of media mix where an organization uses any form of social sites in the promotion of their products. There are many forms of social media such as Face book, Twitter among others. The advent of technology made it possible for the growth of the media (Nissa Mishra, 2016). The organization will use these media mix because it has the potential on increasing brand awareness and cost effective since the only requirement for the organization is the creation of the company profile. Also, social media has the potential of increasing inbound traffic and hence assist the organization to get customers even those who are not loyal to the product. This is possible by syndicating the content in many platforms and this will allow people not loyal to reach the organizations product (Nissa Mishra, 2016). Through the social media, the organization can improve its ranking on the web with the use of optimization engine. The social media has the capability of examining the state of over 58% marketers who were using the social media for the past one year (Nissa Mishra, 2016). The use of social media makes and increase customer satisfaction. There is customization of messages and clients are able to comments and ask for suggestion or information concerning a product. Hence through feedback, customers get satisfied as they get direct interaction with the organizations information page (Jha et al., 2016) Brand loyalty is created and improved. When customers get the right information concerning the product, they get to know all the features and benefits that a product presents. This gives the client the affinity to the product and hence making him/her loyal to the product. The strategy is cost effective since there no initial costs that get incurred and hence cheap and through the social media, the needs as well as the thoughts of the customer get known. The information obtained from the customer assist in lying up better strategies for penetration to the market (Nissa Mishra, 2016). Budget Concepts MEDIA COST ($) Advertising 17,000 Personal Selling 5,000 Discounts and Promotion 10,000 Event Sponsorship 15,000 Digital Media 6,000 Print Media 4,000 Total 57,000 Evaluation Metrics The evaluation metrics that the organization will employed in order to assess the market are described below: ROAS This Return On Advertising Spend and utilized in order to know the profits that can be attained through promotion by giving the best marketing channel as well as the target segment for a product. It is calculated with the use of the formula: ROAS = (Ad revenue/ Cost of ad source). ROI This is Return on Investment which indicates the effectiveness together with the value investment. It as well indicates the losses and assists in assessing the level effectiveness of a promotion strategy. It is given by- ROI = (Net Profit / Cost of Investment) x 100. Customer Retention Rate This is another technique that determines customers to ascertain whether they are loyal to the product, if the company is attracting new clients and retaining old clients. It is given by: Customer Retention Rates = (Customers End Period New Customers for this Period) / Customers at Start of the Period x 100 Sales Numbers Based on the number of sales, an organization is able to know whether the promotion undertaken was effective or not. It is possible by comparing the sales of previous period prior to promotion and the sales of the period from which the campaign was done. Customer Response When a feedback mechanism is entrenched in the promotion plan, then feedback can be obtained and analyzed. The number and nature of feedback can tell whether the plan was successful or not. Market Research Research can be undertaken on brand loyalty prior to campaign and at the same time undertake after the campaign and then the results be analyzed and reports to get the results. In comparing the two, one is able to tell the impact of the campaign. Conclusion/Summary With the objective of the report under consideration, the positioning strategy is a technique that gets employed so as to make a brand have a distinct place in the market. It is a strategy that gets utilized so that marketing is effective. It entails the identification of points and parity of differentiation that allows the product to meet standards as well as presenting added value. Communication strategy gets used in order to promote the product that is to be taken to the targeted segment. The organization in entering into the international market will employ the following enumerated strategies Media mix entails the use of digital signs encoded so that it represents the message. It is created with the aim of passing messages concerning the product to the segment that is targeted. Print the form of strategy where message get passed to the customers with the use of printed materials on the paper. The approach is proposed for Woolworth because it tangible. Customers like real content that they feel and have in their hands. The use of social media makes and increase customer satisfaction. There is customization of messages and clients are able to comments and ask for suggestion or information concerning a product. Hence through feedback, customers get satisfied as they get direct interaction with the organizations information page. Recommendations The organization must have clear message together with the message that the organization have selected. The strategy that is suggested for positioning is the price-quality approach. The organization must set their prices on the new product such that it is favorable to the customers and that the price does earn some proceeds to the organization. The price that is affordable will keep customers running for the product. In tandem with the price is quality, the organization must ensure that alongside the favorable price, the product must be of quality. The organization has to adopt for positioning is the customer value approach. The new product to be introduced into the market must be made such that it is of beneficial value to the customer. The organization has to spend a sizeable amount of finances on the advertising form of communication. Therefore in the initial planning stage, the organization set reasonable finances for the strategy. The organization ought to employ discount and promotion strategy so that clients are able to know the discounts and promotions that the organization presents. The strategy consists of coupons rebates or percent-off deals. It is where an organization ought to under event sponsorship in order to have some presence in the event that will happen for example in sports. There are benefits that come with the use of event sponsorship like giving out samples, gifts etc. The organization with the use of digital strategy will increase the level of playing field such that any competitor will never meet the standards of the organization. It is recommended that Woolworth adopts this they of strategy in communicating to the customer owing to the many benefits that come with this type of media mix. The media is efficient and effective in that it can be made in different sizes and can as well pass information to a larger part of the customers. It creates engagement via attracting attention and is trusted by larger part of the population. The method offers the chance to store the media so that information gets retrieved when needed. In the media, different type of messages can be included: education, news, inspiration offer and entertainment. The organization ought to use media mix because it has the potential on increasing brand awareness and cost effective since the only requirement for the organization is the creation of the company profile. Also, social media has the potential of increasing inbound traffic and hence assist the organization to get customers even those who are not loyal to the product. This is possible by syndicating the content in many platforms and this will allow people not loyal to reach the organizations product. References Blankson, C., Kalafatis, S., Cowan, K., Singh, J. (2012). Market orientation and positioning strategy: review and propositions.Thriving in a New World Economy, 131. 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